An interview with Joan D’Souza, Research Director at GroupM

 

Tell us a bit about your company.

GroupM is the world’s largest media investment group with more than $113.8bn billings (RECMA 2018).  We’re responsible for one in three ads globally.  We offer the intelligence to find or create valuable audiences, the power to engage them most effectively and efficiently, and the ability to create desired marketing outcomes.

 

What are your challenges around radio?

The media industry is only getting more competitive. Providing better insights to our clients and creating successful plans is always a goal.  When it comes to radio, we know it plays an important role in the Canadian landscape. Listenership and advertising spends are relatively stable over the years.

Access the full case study by clicking the image below to download a PDF version.

RADTracker-GroupM-case-study

RADTracker GroupM

 

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