Magnite becomes the first programmatic partner to unlock the power of VAM data across linear and digital video
Toronto, ON – September 9, 2025
NLogic, a leading provider of audience and advertising data solutions and a subsidiary of Numeris, today announced a collaboration with Magnite (NASDAQ:MGNI), the largest independent sell-side advertising company, to launch the first marketplace within NLogic’s Video Planner. The Marketplace will provide Canadian agencies and advertisers with an enriched view of Magnite's streaming and live linear inventory, underpinned by Numeris’ Cross-Platform Video Audience dataset (VAM)—the only cross-platform video measurement solution that provides linear and digital audiences in one standardized database for smarter, more reliable video media planning.
Video Planner’s Marketplace offers curated groups that aggregate all of Numeris’ VAM-measured streaming viewing represented by a broadcaster, publisher, DSP, or SSP. By consolidating this trusted data, Marketplaces provide a clear view of scale and reach, empowering media planners to build more effective and targeted strategies.
“We’re thrilled to welcome Magnite as our first programmatic Marketplace partner,” said Peter Farfaras, Vice President, Business Development of NLogic. “Their leadership in the streaming space and commitment to VAM measurement make them an ideal collaborator to help us demonstrate the power of curated, data-rich planning tools.”
Marketplaces are available exclusively to broadcasters, publishers, and programmatic platforms that own, operate, or sell inventory from environments tracked in Numeris’ VAM dataset and are Video Planner subscribers. This ensures that each Marketplace reflects verified, high-quality streaming data, enabling advertisers to plan with confidence.
“We’re proud to be at the forefront of this initiative with NLogic,” said Cassidy Coles, Managing Director, Canada at Magnite. “Magnite has always been a leader in streaming, and this partnership aligns with the industry’s shift toward a future where broadcast, digital, and streaming are no longer planned in silos. By integrating VAM data, we’re helping advertisers plan smarter and buy with greater confidence across every screen, all while making premium streaming inventory more accessible and measurable.”
About Numeris
Numeris is a leading audience data company curating data and insights that makes sense of media behaviours in a cross-platform, cross-media world. Fully compliant with Canadian privacy and data protection laws, Numeris uses sophisticated data tracking and measurement. technologies to holistically measure linear and digital consumption. As a not-for-profit Joint Industry Committee (JIC), and by and for the Canadian media industry, Numeris leads the development and delivery of transparent and standardized audience data solutions that answer local needs while being aligned to global standards.
numeris.ca
About Magnite
We’re Magnite (NASDAQ: MGNI), the world’s largest independent sell-side advertising company. Publishers use our technology to monetize their content across all screens and formats including CTV, online video, display, and audio. The world’s leading agencies and brands trust our platform to access brand-safe, high-quality ad inventory and execute billions of advertising transactions each month. Anchored in bustling New York City, sunny Los Angeles, mile high Denver, historic London, colorful Singapore, and down under in Sydney, Magnite has offices across North America, EMEA, LATAM, and APAC.
magnite.com
