How digital agencies can boost campaign success with broadcast TV data
Integrating broadcast TV data into campaign planning can unlock valuable insights for digital media agencies. These insights can help create a more holistic view for stakeholders,..
New Canadians: technology ownership and use
With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component of any media plan.
5 ways broadcast TV viewing data can help streaming services
Streaming services are always trying to understand their audiences better. They want to improve their content and demonstrate the value of their platforms to advertisers...
NLogic brings sexy back with their first brand campaign in a decade
Toronto, ON – October 23 – NLogic, Canada's leading provider of advertising and audience data solutions, is thrilled to launch their first brand campaign in 10 years, titled "Talk..
Numeris and NLogic announce an exclusive first-to-market partnership with The Trade Desk
Numeris and NLogic will work with Environics Analytics to make their linear audience segments available for incremental reach in The Trade Desk platform.
3 benefits of people-based panels
As big data continues to shape our world, it is important to highlight the continuing importance of people-based panel methodology. In this blog, we will highlight 3 key strengths..
Cross-Platform Planning: the experts view
The media and advertising industry is undergoing a significant transformation, with data and analytics taking centre stage. This was a key topic at our event earlier this year,..
Sound Off podcast with Sue Haas, NLogic President & COO
Sue Haas has just completed her first year as the President & COO of NLogic. Matt Cundill, the host of the SoundOff Podcast, invited Sue to share her experiences from the past..