From Chaos to Clarity: Rethinking Media Strategy in a Fragmented World
As media consumption continues to shift across linear TV, streaming services, YouTube, podcasts, and social media, Canadian marketers are under increasing pressure to prove ROI,..
Redefining TV and video advertising in a fragmented landscape
At our recent industry event, Streamlined: The future of video and data integration, we hosted a dynamic and forward-looking panel discussion featuring executives from Bayer,..
Kinetiq partners with NLogic to power next-generation TV ad intelligence in Canada
Kinetiq’s expanded Canadian network fuels NLogic’s Spots offerings with comprehensive, real-time ad intelligence Philadelphia, PA and Toronto, ON – May 22, 2025 — Kinetiq, the..
NLogic’s new campaign matches you with your perfect data personality
Toronto, February 10, 2025 – NLogic, Canada's leading provider of advertising and audience data solutions, is turning heads this Valentine’s Day with their "Talk Data to Me"..
NLogic welcome’s Rogers, GroupM, OMG, Plus Company and more to the Video Planner
Toronto, January 29th, 2025 — NLogic, Canada’s leading provider of cross-media advertising and audience data solutions, is excited to announce that several more agencies and..
How digital agencies can boost campaign success with broadcast TV data
Integrating broadcast TV data into campaign planning can unlock valuable insights for digital media agencies. These insights can help create a more holistic view for stakeholders,..
New Canadians: technology ownership and use
With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component of any media plan.
5 ways broadcast TV viewing data can help streaming services
Streaming services are always trying to understand their audiences better. They want to improve their content and demonstrate the value of their platforms to advertisers...