Catalyst: Real-time TV attribution and performance management

NLOGIC AND ADGILE ANNOUNCE CATALYST: A REAL-TIME TV ANALYTICS, SHORT AND LONG TERM TV ATTRIBUTION AND TV PERFORMANCE MANAGEMENT PLATFORM NLogic, the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry, is launching a [...]
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A broadcast sales automation partnership

NLOGIC PARTNERS WITH REVENUE ANALYTICS TO AUTOMATE BROADCAST SELLING We recently partnered with Revenue Analytics, a world-class revenue management software provider, to help broadcasters maximize revenue by streamlining the sales process.
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New Canadians: technology ownership and use

With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component to any media plan. According to the 2016 Census, over one-fifth (21.9%) of Canada's total population were foreign-born and this number has been steadily [...]
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NLogic builds real-time reporting into radio buying platform

NLogic, the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry in Canada, is pleased to announce their latest innovation that will allow radio buyers to see real-time achievement-level reporting as they build their [...]
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Canada’s top advertising winners for 2020

According to Orlando Wood’s best seller Lemon, brands that tap into emotional connections can win during a crisis. Given we are all living through our first global pandemic, how has this impacted brand’s creative development and advertising effectiveness?
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Publicis Media adapting to COVID-19 with Lens for TV

Kelly Fedoruk, researcher at Publicis Media, explains how Lens for TV allowed her team to easily keep up to date with changes in TV viewing during the COVID-19 pandemic.   The challenge The COVID-19 pandemic has drastically changed the Canadian media landscape. From the postponement of the [...]
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Christmas advertising 2020

The past 10 months have been tough for all of us, which could explain why the Christmas creep phenomenon is particularly apparent this year. It feels like shops displayed their holiday merchandise as soon as the kids went back to school. Christmas lights and trees were up once Halloween was over [...]
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2 opportunities to help drive innovation and growth in the broadcast industry

How data integration and UX can help drive innovation and growth in the broadcast industry despite COVID-19 Without a doubt, COVID-19 has affected many lives and businesses, and the broadcast industry has been no exception. With interruptions to the production of shows and live sports, how will [...]
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Lens FileExchange creates radio buying efficiency for Innocean Worldwide

Michelle Sequino, Assistant Buyer at Innocean Worldwide Canada explains how Lens FileExchange saves them hours in the radio campaign buying process.  
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