Cross-Platform Planning: the experts view
The media and advertising industry is undergoing a significant transformation, with data and analytics taking centre stage. This was a key topic at our event earlier this year,..
Sound Off podcast with Sue Haas, NLogic President & COO
Sue Haas has just completed her first year as the President & COO of NLogic. Matt Cundill, the host of the SoundOff Podcast, invited Sue to share her experiences from the past..
De-mystifying Cross-Platform data
President & COO of NLogic, Sue Haas, sat down with Anita Boyle-Evans, VP Client Solutions & Partnerships at Numeris, to discuss VAM, Numeris’ Video Audience Measurement dataset;..
Total video and 3rd party data neutrality
Earlier this spring, we invited several leaders from Canadian agencies, broadcasters, and ad tech to speak with us about our industry’s progress toward total video measurement,..
Cross-Platform Video Planning in Canada
The video landscape is becoming increasingly complex. According to the latest MTM survey 78% of Canadian adults subscribe to a SVOD service. Half of this group subscribes to 3 or..
Revolutionizing Cross-Platform Video Planning: Introducing the Video Planner
Toronto, April 18, 2024 - A major advancement in cross-platform video planning, NLogic is proud to announce the upcoming launch of the Video Planner. Whether you're an agency,..
Understanding cross-platform video audiences with Numeris’ VAM data
The video landscape As audience fragmentation continues to grow, advertisers are left with a disjointed, unclear picture of their target. The media landscape today is nothing like..
New Canadians: technology ownership and use
With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component of any media plan.