NLogic Inspiration Blog

Hot Topics

Fall 2018 TV Tuning

The report you’ve been waiting for! Our fall TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time.

Opinions

The future of TV advertising: outcomes, context and collaboration

As the Titanic of Britain drifted inexorably closer to the iceberg of Brexit, hundreds of people gathered in London to discuss the future of TV advertising. The imminent self-inflicted national tragedy* loomed large over the conference. Many speakers decried the damage it is doing to their [...]

Opinions

2019 World Junior Championship

After last year’s Gold performance in Buffalo, Canadians had high hopes for our 2019 World Junior Championship team this year. Unfortunately, their road to gold ended in the quarter final round in a dramatic 2-1 overtime loss to Finland, leaving them with 6th place.

Infographics

Are Canadians less charitable?

How charitable are we? As one of the biggest seasons for charitable asks and donations approach, NLogic started to wonder what the overall Canadian donor market looked like and who these charitable Canadians were. So we looked at our latest RTS survey of over 40,000 Canadians and the accompanying [...]

Case Studies

Helping our clients win with RADTracker

An interview with Joan D’Souza, Research Director at GroupM Tell us a bit about your company. GroupM is the world’s largest media investment group with more than $113.8bn billings (RECMA 2018). We’re responsible for one in three ads globally.

Infographics

Legalization of Cannabis in Canada

Today, Canada will become the second country in the world to legalize cannabis (Uruguay legalized it in 2013), following 90 years of prohibition. To celebrate the legalization of cannabis, we pulled results from our Fall RTS survey of over 40,000 Canadians aged 12+.

Opinions

Retail disruption

Slides and seesaws; or when inevitable, isn’t. The world of retail appears to be going through a period of one-way transformation. Online-only disrupters such as Amazon, Warby Parker, Indochino and Endy are cutting a swathe through traditional bricks and mortar businesses, leaving a trail of [...]

Opinions

David Phillips on the SoundOff Podcast

Podcasts, broadcast and more, oh my! As radio enthusiasts, we were delighted when our president, David Phillips, was invited to speak on the SoundOff podcast. We came across the podcast a few years back and it's exciting to see how much they've grown since then. They host a range of guests from [...]

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Hot Topics

Summer 2018 TV Audience Analysis

Our Summer TV analysis for 2018 is now available. See where market viewing has grown, which are the top stations and programs by demo, percentage of live program viewing and more. Check out our highlights below. Clients can access the full TV analysis report either through the InfoSys+TV homepage [...]

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