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canadian alcohol consumption

Unveiling trends in Canadian alcohol consumption

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Latest posts

Understanding cross-platform video audiences with Numeris’ VAM data

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The video landscape As audience fragmentation continues to grow, advertisers are left with a disjointed, unclear picture of their target. The media landscape today is nothing like..

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New Canadians: technology ownership and use

With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component of any media plan.

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Canadian TV viewing trends

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At the end of each TV season, we create an audience analysis report to provide our clients with quick and easy access to the latest TV viewing trends in Canada.

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The growth of FAST channels in Canada

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The TV landscape is constantly changing. In recent years we've seen a strong focus on subscription viewing services with the rise of Netflix and Amazon Prime Video. However, as..

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Canada's MTM Survey: exploring the impact of technology on consumer behaviour

The Media Technology Monitor (MTM) is Canada’s leading survey in technology ownership and use.

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Kids media and technology use: insights from MTM Junior

Approximately 20% of the Canadian population are children under the age of 18. MTM Jr. looks at the latest technology and media trends shaping the lives of 2-17 year olds today...

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Who are Toronto Maple Leafs fans?

Hockey is more than just a sport in Canada; it's a national obsession. Toronto, in particular, has a deep and passionate connection to the game. As one of the oldest and most..

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The evolution of consumer behaviour in Canada since COVID-19

The COVID-19 pandemic continues to have a profound impact on various aspects of our lives. How we shop, eat, and interact with businesses has all been affected. As Canadians have..

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