TV viewing trends in Canada
We create our hot topic audience report at the end of every TV season so that our clients have quick and easy access to the TV viewing trends in Canada.
Read more
Tokyo 2020 Olympics TV viewing analysis
Canada struck gold (and silver and bronze) at the Tokyo 2020 Olympic Games, winning 24 medals and breaking records along the way. Their fans back home had much to celebrate, as well as a wide choice of digital platforms to follow their sporting heroes.
Read more
A broadcast sales automation partnership
NLOGIC PARTNERS WITH REVENUE ANALYTICS TO AUTOMATE BROADCAST SELLING We recently partnered with Revenue Analytics, a world-class revenue management software provider, to help broadcasters maximize revenue by streamlining the sales process.
Read more
A new partnership bringing real-time TV advertising performance management to Canada
NLogic partners with Adgile to bring real-time performance management capabilities to TV advertising in Canada Toronto, June 24, 2021 NLogic, the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry in Canada has [...]
Read more
Impact of COVID-19 on consumer behaviour in Canada
The COVID-19 pandemic has affected our lives in many ways. Our purchasing habits, media consumption, travel plans and of course our overall lifestyle have all been impacted. The RTS survey allows us to look at all these areas across Canada and see the differences over time and by different regions [...]
Read more
Why radio should care about CRTCs future policies
In my previous posts, I talk about the future of radio and various opportunities I see for its growth. Some of these are somewhat dependent on the CRTC’s upcoming review of the commercial radio policy framework. Many of the rules and regulations first outlined decades ago are still in place and [...]
Read more
Kids media and technology use: insights from MTM Junior
Approximately 20% of the Canadian population are children under the age of 18. MTM Jr. looks at the latest technology and media trends shaping the lives of 2-17 year olds today. Understand how they consume and engage with media and the different types of devices they prefer through their annual [...]
Read more
New Canadians: technology ownership and use
With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component to any media plan. According to the 2016 Census, over one-fifth (21.9%) of Canada's total population were foreign-born and this number has been steadily [...]
Read more
Radio advertising during COVID-19
We've all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest during difficult times are more successful in the end. ThinkTV and RadioConnects have done an amazing job at curating [...]
Read more