Captain Marvel TV Advertising in Canada

Last month, Captain Marvel became the latest Marvel Cinematic Universe (MCU) craze to hit theatres. The movie has generated a lot of buzz with the release of Avengers: Endgame just around the corner. Not to mention becoming the MCU’s first female-led installment, following in the footsteps of DC’s [...]
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Vision7 offers more data and speed with ConexAPI

Kate Clement, Broadcast Manager at Vision7 discusses how ConexAPI improved the speed of their adtracking analysis. The challenge It’s been long discussed that the industry is in a state of exponential change.   Clients are looking for more and faster.  Agencies large and small struggle to prove [...]
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The 2019 Awards Season

Now that the red carpet has been rolled away, it's time for us to once again look at the viewing performance of the more popular awards shows: the Academy Awards, the Grammys and the Golden Globes. Did the lack of presenter for the Academy awards have any impact on TV viewing? Are the Grammys [...]
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MTM Fall 2018 data release: technology ownership and use

MTM, Canada's premier research product in the area of technology ownership and use, just released their Fall 2018 data.  Read about the top 5 highlights below or contact us to learn what MTM  can do for you.  
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Mind the gap: how to make business transformation happen

David Phillips shares his tips on how broadcasters can bridge the "gaps" in order to transform and adapt to the evolving landscape. Me and DIY don’t always see eye to eye.  On the one hand, it’s obviously something I should do. I know that the wall would look better with a new lick of paint, the [...]
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Super Bowl LIII 2019: Canadian viewing analysis

  The New England Partriots are the Super Bowl LIII champions after defeating the Los Angeles Rams in a less-than thrilling game 13-3! This was the third year the CRTC decided to exclude the Canadian transmission from simultaneous substitution with the US and coincidentally the third year in a row [...]
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Aquaman TV advertising in Canada

The holiday season is always a perfect time for film studios to boost box office sales with new releases. 2018 marked the first holiday in three years without a Star Wars movie dominating the box office, which created an opening for DC’s Aquaman. While the Warner Bros. film had competition from [...]
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Fall 2018 TV Tuning

The report you’ve been waiting for! Our fall TV tuning Hot Topic report, built with ConexAPI, is now available.  ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time.
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The future of TV advertising: outcomes, context and collaboration

As the Titanic of Britain drifted inexorably closer to the iceberg of Brexit, hundreds of people gathered in London to discuss the future of TV advertising.  The imminent self-inflicted national tragedy* loomed large over the conference. Many speakers decried the damage it is doing to their [...]
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