Impact of COVID-19 on TV viewing

From daily news updates, press conferences and more opportunity to catch up on favourite shows, TV consumption has increased during COVID-19. While sports programs have been cancelled for now, there is still a lot of great content that Canadians are tuning in for.   With continued uncertainty and [...]
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Media Technology Survey

The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use. 
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Super Bowl viewing analysis

The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record breaking audiences driving brands to spend up to 8 times more on a 30 second spot during the coveted event. 
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The Future of TV Advertising Global 2019: 3 key takeaways

David Phillips, NLogic’s President & COO, shares his 3 key takeaways from December’s Future of TV conference in London, UK.
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TSN stations now measured in NLogic TV ad tracking data

The release of ad tracking data for the TSN stations is great news for those advertisers who use these stations regularly. It helps to give a more complete picture of how their campaigns are performing.
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TV viewing trends in Canada

We create our hot topic audience report at the end of every TV season so that our clients have quick and easy access to the TV viewing trends in Canada.
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Top radio advertisers over the Christmas season

Once again, Christmas came early this year on the air waves!  Halloween decorations were still up as the first Christmas radio advertising played across the nation.  In fact a couple of restaurants in Quebec City were advertising their venues for festive meals in the first week of October. In our [...]
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3 reasons why you shouldn't have a data strategy

David Phillips explains why you should never, ever have a data strategy. In this age of big data it's easy to believe that we inevitably understand more and more of the world around us.  In fact, the opposite can be true.  We can become blinded by the data we have to the realities not covered [...]
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Canada election 2019: TV and radio advertising of the main parties

This summer, prior to Canadian elections, the Federal Elections Act was amended to allow anyone to run a political ad, including you, your aunt, or even your company, on TV, radio or other digital platforms. They also implemented spending limits per advertiser. We know how this impacted some social [...]
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