Almost 17 million Canadians tune in to 2025 Super Bowl
The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record-breaking audiences driving brands to..
NLogic’s new campaign matches you with your perfect data personality
Toronto, February 10, 2025 – NLogic, Canada's leading provider of advertising and audience data solutions, is turning heads this Valentine’s Day with their "Talk Data to Me"..
NLogic welcome’s Rogers, GroupM, OMG, Plus Company and more to the Video Planner
Toronto, January 29th, 2025 — NLogic, Canada’s leading provider of cross-media advertising and audience data solutions, is excited to announce that several more agencies and..
How digital agencies can boost campaign success with broadcast TV data
Integrating broadcast TV data into campaign planning can unlock valuable insights for digital media agencies. These insights can help create a more holistic view for stakeholders,..
Canadian TV viewing trends
While many claim that broadcast TV is on its last legs, the reality is far from it. The video landscape in Canada is indeed evolving, with 76% of Canadian adults now subscribing..
World Junior Hockey Championships 2025: TV viewing in Canada
Here we are again. Another year, another thrilling hockey tournament and another round of asking ourselves: what happened to Team Canada? They say things get easier the more you..
Jingle All the Way: W Network's Holiday Movie Magic in Canada!
W Network is the home of Hallmark Channel’s Countdown to Christmas in Canada. This year the holiday cheer kicked off on October 18th at 8pm when an average of 274,000 Canadians..
Trends in Canadian consumer behaviour since COVID-19
Over the past five years, the pandemic and the increasing cost of living have both influenced consumer behaviour trends in Canada. Using insights from SalesPRO and the Numeris RTS..