3 reasons why you shouldn't have a data strategy

David Phillips explains why you should never, ever have a data strategy. In this age of big data it's easy to believe that we inevitably understand more and more of the world around us.  In fact, the opposite can be true.  We can become blinded by the data we have to the realities not covered [...]
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Canada election 2019: TV and radio advertising of the main parties

This summer, prior to Canadian elections, the Federal Elections Act was amended to allow anyone to run a political ad, including you, your aunt, or even your company, on TV, radio or other digital platforms. They also implemented spending limits per advertiser. We know how this impacted some social [...]
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Fall TV season 2019

The Fall TV season is always a busy time. This year between September 9th and October 20th there have been 18 brand new shows on the English conventional stations in the 8p-11p time block compared to 20 during the same time period last year. There have also been an additional 55 shows returning on [...]
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Summer 2019 TV viewing highlights

Our Summer 2019 TV tuning Hot Topic report, built with ConexAPI, is now available.  ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time.  See where market viewing [...]
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Podcast listening in Canada: who's doing it and how often?

Podcasting is no longer a niche medium. Originally the domain of comedians and "how to" experts, podcasts were given a huge boost in 2014 by the first series of Serial. This widely acclaimed series broke records as the fastest podcast ever to reach 5 million downloads on Apple's iTunes store but [...]
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New technology insights from the MTM Spring 2019 survey

MTM, Canada's premier research product in the area of technology ownership and use, just released their Spring 2019 data. Read about the top 5 highlights below or contact us to learn what MTM can do for you. 
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ConexAPI’s automation & visualization win over CFL

Trevor Hardy, Director of Business Operations at the CFL explains how ConexAPI gives them more time for analysis and action. The challenge While we were satisfied with the service, our previous tool itself proved to be too inefficient for the analysis we wanted to share with our members on a weekly [...]
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Spring 2019 TV viewing analysis

Our Spring 2019 TV tuning Hot Topic report, built with ConexAPI, is now available.  ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time.  See where market viewing [...]
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Go Raptors!

Congratulations Toronto Raptors on becoming the 2018-19 NBA Champions!  Thank you for taking this entire country on an amazing two-month whirlwind emotional roller-coaster of ups and downs, spectacular shots, near misses, blowouts and buzzer beaters. All culminating last night as you hoisted the [...]
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