Redefining TV and video advertising in a fragmented landscape
At our recent industry event, Streamlined: The future of video and data integration, we hosted a dynamic and forward-looking panel discussion featuring executives from Bayer,..
Kinetiq partners with NLogic to power next-generation TV ad intelligence in Canada
Kinetiq’s expanded Canadian network fuels NLogic’s Spots offerings with comprehensive, real-time ad intelligence Philadelphia, PA and Toronto, ON – May 22, 2025 — Kinetiq, the..
Understanding Canada’s youngest media consumers: An introduction to MTM Jr.
Understanding how kids and teens use media is essential for advertisers and marketers. As young audiences spend more time online and on devices, knowing what they watch, play, and..
Political TV advertising heats up ahead of Canada’s 2025 election
As Canada heads toward the 2025 federal election, the battle for hearts, minds and eyeballs is well underway on television screens across the country. Since the election was..
How many Canadians are watching ad-supported streaming services?
For years, streaming platforms thrived by offering ad-free content, a key factor that attracted millions of subscribers. The COVID-19 pandemic further accelerated this growth as..
TV viewing trends for award shows in Canada
It’s fair to say that 2025 has got off to a difficult start in geopolitical terms both in the US and the world at large. However, even in these uncertain times, audiences are..
The MTM 18+ survey: key insights on Canadian media technology trends
The Media Technology Monitor (MTM) remains Canada’s leading source for insights into technology ownership and usage trends. In today’s rapidly evolving digital landscape,..
Almost 17 million Canadians tune in to 2025 Super Bowl
The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record-breaking audiences driving brands to..