Go Raptors!

Whether you are a basketball fan or not, it’s hard avoiding Raptors media coverage of their quest to bring the first NBA Championship title north of the 49th. Being the sole representatives of “We The North” (don’t get me started on the Vancouver Grizzlies move to Memphis where grizzly bears don’t [...]
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David Phillips back on Sound Off Podcast

"You don't see radio working, even though it is" Once again, our president, David Phillips, was invited to speak on the SoundOff, a podcast primarily focused on the radio industry.  In this interview, David talks a bit about data, distribution and the challenges radio has to overcome when competing [...]
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Avengers movies: a look back

A decade ago, few could have predicted the unbridled success that the Avengers movies would achieve. While Marvel had already accomplished some big box office wins with the Spider-Man and X-Men movie trilogies, these films were based on familiar superheroes who starred in popular animated series [...]
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MTM Junior

This Spring, with our partners at Media Technology Monitor (MTM), we launched Canada's first youth study covering ages 2-17.
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DC’s Shazam! TV advertising campaign

Warner Bros. has hit some roadblocks when it comes to adapting DC comic stories for the big screen. While Marvel spent the better part of decade carving out a lucrative family-friendly cinematic universe, comic book fans have criticized DC movies for having inconsistent tones. Even 2018’s Aquaman [...]
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Game of Thrones TV viewing

It’s been 8 years since the first season of Game of Thrones first aired on HBO.  When it first launched, it didn’t receive much attention at all.  It wasn’t until 2015 when it set a record for winning the most Primetime Emmy Awards for a series in a single year and again in 2016 as the most awarded [...]
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Captain Marvel TV Advertising in Canada

Last month, Captain Marvel became the latest Marvel Cinematic Universe (MCU) craze to hit theatres. The movie has generated a lot of buzz with the release of Avengers: Endgame just around the corner. Not to mention becoming the MCU’s first female-led installment, following in the footsteps of DC’s [...]
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Vision7 offers more data and speed with ConexAPI

Kate Clement, Broadcast Manager at Vision7 discusses how ConexAPI improved the speed of their adtracking analysis. The challenge It’s been long discussed that the industry is in a state of exponential change.   Clients are looking for more and faster.  Agencies large and small struggle to prove [...]
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The 2019 Awards Season

Now that the red carpet has been rolled away, it's time for us to once again look at the viewing performance of the more popular awards shows: the Academy Awards, the Grammys and the Golden Globes. Did the lack of presenter for the Academy awards have any impact on TV viewing? Are the Grammys [...]
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