Bringing holistic TV ad management and yield capabilities to Canadian TV broadcasters
Toronto, June 25, 2020 – NLogic, the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry in Canada, has entered into a strategic partnership with TVbeat Inc., which provides a leading-edge TV ad inventory and yield optimization SaaS framework. This partnership will allow NLogic to expand their offerings for the broadcast industry and OTT providers by enabling a complete picture of TV advertising inventory across multiple platforms and data sources. It also helps them maximize the yield potential of addressable, digital and traditional linear inventory through holistic TV ad forecasting, planning, booking, in-campaign optimization, and reporting through a single view, self-serve Web dashboard or APIs.
“We are very excited to be able to bring TVbeat’s unique approach to the Canadian market,” said David Phillips, President & COO of NLogic. “Their technology has been proven in the international market to help TV operators and broadcasters optimize their TV inventories and generate more revenue as a result. As a company, NLogic is focused on helping our clients grow their business, and we believe this exciting partnership will help them do just that,” adds Phillips.
A key element to building a truly addressable TV proposition in Canada is the ability to optimize inventory and yield. TVbeat’s TV ad inventory platform has been a proven success in several countries around the globe and allows for an integrated SaaS layer across an existing TV tech stack.
“We are excited to contribute with our SaaS-based solution to the evolution of the TV business in the Canadian market through this partnership with NLogic”, said Abbas Tahzib, CRO of TVbeat. “They are uniquely positioned to be a trusted supporter and accelerator towards the promise of addressable TV for TV stakeholders in Canada,” adds Tahzib.
Note to media: Interviews with NLogic President and COO David Phillips and high resolution logo files are available on request. Please contact Anja Bundze at email@example.com 647-438-1253.
NLogic is Canada's leading provider of audience analysis tools and data for the TV and radio broadcast industry, media agencies, advertisers and many other clients large and small. Its services range from desktop and cloud-based applications, to custom services that support data and system integration needs. NLogic is a Microsoft Gold Partner offering leading edge technology and expertise. With a growing team of over 40 employees, NLogic has offices in Toronto, Montreal and Vancouver to better serve our clients.
Established in 2012, TVbeat provides a comprehensive TV Inventory & Yield Management SaaS suite designed for TV Operators & TV Networks. TVbeat’s SaaS Framework works to solve key addressable, digital & traditional linear TV sell-side requirements & challenges through provision of a holistic measurement, forecasting, planning, optimization & booking features, which can be seamlessly integrated on top of any existing TV media technology stack. Clients include Sky Media UK, Proximus Belgium, Canal+ France, Canal Digital Nordics, Freesat UK, United Group, and many other leading TV media players. TVbeat has offices in New York, London, Zagreb and the Netherlands.
Posted by Anja Bundze