Numeris and NLogic will work with Environics Analytics to make their linear audience segments available for incremental reach in The Trade Desk platform.
Toronto - September 3rd, 2024 Numeris, Canada's most trusted and authoritative source for broadcast measurement, today announced that for the first time, it will make its high-quality broadcast TV data available on global advertising leader The Trade Desk, working in conjunction with Environics Analytics (EA). As the Canadian media landscape evolves, staying in step with technology and innovation in data management is crucial for broadcasters, agencies, and advertisers alike.
NLogic, the for-profit subsidiary of Numeris, will play a key role in this partnership by enabling agencies and advertisers to activate TV audience data in new ways which results in stronger ad targeting across linear and streaming. Environics Analytics (EA) will provide the necessary technology, data, and modeling expertise to scale the Numeris TV data and deliver the segments to The Trade Desk.
By breaking down the silos between broadcast TV and streaming, advertisers will be able to target incremental or deduplicated audiences and execute more targeted campaigns across the different services.
Through this integration, marketers will gain improved reach to streaming audiences and frequency management between linear and streaming viewers.
By integrating with The Trade Desk, brands and agencies will be able to activate media campaigns with improved efficiency and less waste – a huge advancement in the TV marketing landscape.
Interested in testing this out? Join the beta program by contacting your rep at The Trade Desk or click here.
About Numeris:
Numeris is a leading audience data company curating data and insights that makes sense of media behaviours in a cross-platform, cross-media world. Fully compliant with Canadian privacy and data protection laws, Numeris uses sophisticated data tracking and measurement. technologies to holistically measure linear and digital consumption. As a not-for-profit Joint Industry Committee (JIC), and by and for the Canadian media industry, Numeris leads the development and delivery of transparent and standardized audience data solutions that answer local needs while being aligned to global standards.
About The Trade Desk:
The Trade Desk™ is a technology company that empowers buyers of advertising. Through its self-service, cloud-based platform, ad buyers can create, manage, and optimize digital advertising campaigns across ad formats and devices. Integrations with major data, inventory, and publisher partners ensure maximum reach and decisioning capabilities, and enterprise APIs enable custom development on top of the platform. Headquartered in Ventura, CA, The Trade Desk has offices across North America, Europe, and Asia Pacific.
About Environics Analytics:
Environics Analytics is one of North America’s leading data, analytics and marketing services companies. It serves a broad range of private, not-for-profit, and public sector institutions. Founded by Jan Kestle, a veteran in the marketing information industry, Environics Analytics helps clients turn data and analytics into insight, strategy and results. Its industry expertise and sector depth are surpassed only by its exceptional client service.
