NLOGIC AND ADGILE ANNOUNCE CATALYST: A REAL-TIME TV ANALYTICS, SHORT AND LONG TERM TV ATTRIBUTION AND TV PERFORMANCE MANAGEMENT PLATFORM
NLogic, the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry, is launching a real-time TV performance management platform in Canada, Catalyst, with its partner Adgile. Broadcasters, agencies and advertisers will be able to access real-time TV impression-level exposure and consumer behaviour measurement to attribute business outcomes to advertising. Crucially, Catalyst is uniquely able to look at TV’s effects over both the long-term and the short-term.
NLogic & Adgile Partnership
Following NLogic’s partnership with Adgile in the Spring, both companies have worked towards integrating NLogic’s audience API into Adgile’s Catalyst platform which harnesses the rich, structured first party advertising content data that Adgile creates through its patented visual recognition technology.
Catalyst will help brands, agencies and broadcasters not only track real-time share of voice and latest competitive commercial activity, but also to understand the impact of TV ads over both the short and the long-term. “We have always believed in the power of TV and consider it one of the most effective channels to build growth for brands. With Catalyst, we can prove it”, said David Phillips, President and COO at NLogic. “In addition, we have exciting plans to expand Catalyst further as we work towards building a complete picture of how all forms of TV contribute to brand growth.”
Craig Service, Global CRO at Adgile adds “We are very excited to combine NLogic’s data expertise and detailed market understanding with Adgile’s proprietary TV data sets and unique TV performance management capabilities. As TV continues to undergo its digital transformation the partnership between NLogic and Adgile will ready the Canadian market for this inevitability.”