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TV viewing trends for award shows in Canada

Jo Loup Mar 17, 2023 6:42:15 PM

For decades, award shows have been a popular form of entertainment for viewers, offering a glimpse into the glamorous world of celebrity. From the Oscars to the Golden Globes to the Grammys, they have become a cultural phenomenon, drawing in millions of viewers each year.

In recent years though, we have seen a decline in viewing of these shows. The controversy surrounding the lack of diversity in both the award show nominees and winners has probably taken its toll along with the changes that were imposed by the pandemic when some shows were remote and pre-recorded.

However, in 2023, these trends could be reversing with increased audiences to both the Academy Awards and the Grammys. Now that the red (and champagne) carpets have been put away for another year let's look at how the viewing of these three shows has changed.

Viewing highlights for Award shows in 2023

  • The Academy Awards is still the most viewed of the three shows with over 8.6m Canadians aged 2+ watching at least a minute in 2023 (up 5% compared to last year).
  • The Academy Awards is most popular in the Toronto market where 33% of Ind2+ watched at least a minute compared to 20% in both Calgary and Edmonton.
  • Similarly, the Grammys performed the best in Toronto with 20% of all Ind2+ watching at least 1 minute, up 20% from last year.
  • There was improved performance in the 18-34 age demo for both the Academy Awards and the Grammys, with ratings up 17% and 85% respectively across total Canada.
  • The audiences to all three shows skew female but the Golden Globes has the heaviest skew with almost 60% of the audience in Canada being female.

With the help of our API, Conex, we can produce custom analyses like this one through easy-to-use dashboards. Contact us to learn more.  
The full report is available to our TV PPM subscribers on the Lens platform.


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