From Chaos to Clarity: Rethinking Media Strategy in a Fragmented World
As media consumption continues to shift across linear TV, streaming services, YouTube, podcasts, and social media, Canadian marketers are under increasing pressure to prove ROI,..
How many Canadians are watching ad-supported streaming services?
For years, streaming platforms thrived by offering ad-free content, a key factor that attracted millions of subscribers. The COVID-19 pandemic further accelerated this growth as..
TV viewing trends for award shows in Canada
It’s fair to say that 2025 has got off to a difficult start in geopolitical terms both in the US and the world at large. However, even in these uncertain times, audiences are..
Jingle All the Way: W Network's Holiday Movie Magic in Canada!
W Network is the home of Hallmark Channel’s Countdown to Christmas in Canada. This year the holiday cheer kicked off on October 18th at 8pm when an average of 274,000 Canadians..
The growth of FAST channels in Canada
The TV landscape is constantly changing. In recent years we've seen a strong focus on subscription viewing services with the rise of Netflix and Amazon Prime Video. However, as..
Understanding cross-platform video audiences with Numeris’ VAM data
The video landscape As audience fragmentation continues to grow, advertisers are left with a disjointed, unclear picture of their target. The media landscape today is nothing like..
Who are Toronto Maple Leafs fans?
Hockey is more than just a sport in Canada; it's a national obsession. Toronto, in particular, has a deep and passionate connection to the game. As one of the oldest and most..
TV reaches the largest audiences
Despite the growth in streaming, TV continues to draw in the largest audience. Based on our access to the latest data, along with evidence from other industry experts, TV is still..