Toronto, April 18, 2024 - A major advancement in cross-platform video planning, NLogic is proud to announce the upcoming launch of the Video Planner. Whether you're an agency, broadcaster, streaming platform, advertiser, or ad tech company, the Video Planner is set to revolutionize the media industry in Canada.
Leveraging Numeris' Cross-Platform Video audience data (VAM), the Video Planner is a solution that allows users to analyze and plan unduplicated reach and frequency across the video landscape in Canada, inclusive of TV, streaming and social platforms. Publishers will benefit from the ability to demonstrate the value of their content, platforms, and audiences, while agencies and advertisers will gain insights into optimizing campaign budget allocations for maximum performance and reach.
“The Video Planner was developed by our innovation team to address a need identified in the market for unified, holistic, and trusted cross-platform video measurement. Market research conducted by NLogic shows this is a growing and critical need for media leaders to achieve their intended business outcomes. With its comprehensive features and our commitment to continual optimization and collaboration with the industry, the Video Planner is set to redefine how ad campaigns are planned, executed, and measured,” says Sue Haas, President & COO at NLogic.
As more ad-supported streaming products continue to launch in Canada, understanding your marketing options and which path to take to hit the most optimal audience with your brand message becomes increasingly critical to campaign success. The Video Planner solves this by providing comprehensive insights into audience reach and frequency across the entire Canadian video landscape.
"As a media agency network committed to delivering cutting-edge solutions for our clients, we're excited about the upcoming launch of NLogic's Video Planner. For the first time, we will be able to compare linear and digital audience data in one place, to build more strategically impactful campaigns for our clients," shared Chris Herlihey, Head of Insights, IPG Mediabrands.
The Video Planner will launch in early summer, estimating reach and frequency across total video, including linear stations, station groups, BVOD, pure-play streamers as well as social and digital video.
“As an early partner on the Video Planner, we've been able to demonstrate the unique audiences that our streaming platforms deliver and how, when combined with linear, they extend the reach of an advertiser's campaign,” said Spencer Charters, VP of Advertising Products, Insights and Partnerships at Corus Entertainment. “This is exactly what our clients are asking for, and we’re excited to be a part of it."
For more information about the Video Planner and to stay updated on its launch, click here.
