Cross-Platform Planning: the experts view
The media and advertising industry is undergoing a significant transformation, with data and analytics taking centre stage. This was a key topic at our event earlier this year,..
Sound Off podcast with Sue Haas, NLogic President & COO
Sue Haas has just completed her first year as the President & COO of NLogic. Matt Cundill, the host of the SoundOff Podcast, invited Sue to share her experiences from the past..
De-mystifying Cross-Platform data
President & COO of NLogic, Sue Haas, sat down with Anita Boyle-Evans, VP Client Solutions & Partnerships at Numeris, to discuss VAM, Numeris’ Video Audience Measurement dataset;..
Total video and 3rd party data neutrality
Earlier this spring, we invited several leaders from Canadian agencies, broadcasters, and ad tech to speak with us about our industry’s progress toward total video measurement,..
Cross-Platform Video Planning in Canada
The video landscape is becoming increasingly complex. According to the latest MTM survey 78% of Canadian adults subscribe to a SVOD service. Half of this group subscribes to 3 or..
David Phillips on the Sound Off Podcast
“You’re not just selling the fact that buying radio is easy, you’re selling radio” As a final farewell to David Phillips, before he left NLogic to pursue new adventures, he was..
We've got a new look!
NLogic: where professionalism meets play, everyday. NLogic has existed as a brand since November 2014. Since then, we’ve evolved and innovated at a rapid pace. We have brought..
Why radio should care about CRTCs future policies
In my previous posts, I talk about the future of radio and various opportunities I see for its growth. Some of these are somewhat dependent on the CRTC’s upcoming review of the..