How digital agencies can boost campaign success with broadcast TV data
Integrating broadcast TV data into campaign planning can unlock valuable insights for digital media agencies. These insights can help create a more holistic view for stakeholders,..
5 ways broadcast TV viewing data can help streaming services
Streaming services are always trying to understand their audiences better. They want to improve their content and demonstrate the value of their platforms to advertisers...
3 benefits of people-based panels
As big data continues to shape our world, it is important to highlight the continuing importance of people-based panel methodology. In this blog, we will highlight 3 key strengths..
Cross-Platform Planning: the experts view
The media and advertising industry is undergoing a significant transformation, with data and analytics taking centre stage. This was a key topic at our event earlier this year,..
Sound Off podcast with Sue Haas, NLogic President & COO
Sue Haas has just completed her first year as the President & COO of NLogic. Matt Cundill, the host of the SoundOff Podcast, invited Sue to share her experiences from the past..
De-mystifying Cross-Platform data
President & COO of NLogic, Sue Haas, sat down with Anita Boyle-Evans, VP Client Solutions & Partnerships at Numeris, to discuss VAM, Numeris’ Video Audience Measurement dataset;..
Total video and 3rd party data neutrality
Earlier this spring, we invited several leaders from Canadian agencies, broadcasters, and ad tech to speak with us about our industry’s progress toward total video measurement,..
Cross-Platform Video Planning in Canada
The video landscape is becoming increasingly complex. According to the latest MTM survey 78% of Canadian adults subscribe to a SVOD service. Half of this group subscribes to 3 or..