TV reaches the largest audiences
Despite the growth in streaming, TV continues to draw in the largest audience. Based on our access to the latest data, along with evidence from other industry experts, TV is still..
TV Spend, Strength & Attribution
We recently partnered with thinktv and SMI to share latest information on the effectiveness of TV today, TV spend data in Canada, and how we can measure the effectiveness of that..
Holiday advertising in Canada 2021
With growing supply chain fears and talk of delays, brands pushed ahead with holiday messaging earlier than ever this year.
We've got a new look!
NLogic: where professionalism meets play, everyday. NLogic has existed as a brand since November 2014. Since then, we’ve evolved and innovated at a rapid pace. We have brought..
Why radio should care about CRTCs future policies
In my previous posts, I talk about the future of radio and various opportunities I see for its growth. Some of these are somewhat dependent on the CRTC’s upcoming review of the..
New Canadians: technology ownership and use
With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component to any media plan. According to..
What do these emerging technologies mean for radio?
Technology continues to innovate at breakneck speed. For the radio industry, broadcasters are looking to expand their platform footprint ensuring they are available on every..
Future of radio: how radio can thrive in the new audio world
Commercial radio has been around for about a century. Throughout its existence, the medium has always adapted to shifting environments and still continues to be a trusted source..