NLogic Inspiration Blog

Why radio should care about CRTCs future policies

In my previous posts, I talk about the future of radio and various opportunities I see for its growth. Some of these are somewhat dependent on the CRTC’s upcoming review of the commercial radio policy framework. Many of the rules and regulations first outlined decades ago are still in place and [...]

Opinions

New Canadians: technology ownership and use

With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component to any media plan. According to the 2016 Census, over one-fifth (21.9%) of Canada's total population were foreign-born and this number has been steadily [...]

Opinions

What do these emerging technologies mean for radio?

Technology continues to innovate at breakneck speed. For the radio industry, broadcasters are looking to expand their platform footprint ensuring they are available on every application, mobile device, in-home smart speaker, and connected car, just to name a few. If executed effectively, emerging [...]

Opinions

Future of radio: how radio can thrive in the new audio world

Commercial radio has been around for about a century. Throughout its existence, the medium has always adapted to shifting environments and still continues to be a trusted source of news, information, entertainment and companionship, reaching over 27 million Canadians, 12+, every week. Each decade [...]

Opinions

Three strategies to build impactful radio programs

As a company that has provided radio broadcast tools and services for decades, we’ve seen how radio has ridden the airwave evolution and continues to be a trusted source of news, information, entertainment and companionship. Based on our passion and experience, we believe captivating programing is [...]

Opinions

Media Technology Survey

The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use.

Opinions

Christmas advertising 2020

The past 10 months have been tough for all of us, which could explain why the Christmas creep phenomenon is particularly apparent this year. It feels like shops displayed their holiday merchandise as soon as the kids went back to school. Christmas lights and trees were up once Halloween was over [...]

Opinions

Closing the UX gap in linear television buying: from reporting to intelligence

There is a user-experience (UX) gap when we look at digital and linear television buying in Canada. Digital UX offers immediacy and visualization whereas TV reports typically take time to receive and are not in an easily presentable format. A result of this gap is that advertisers have increasingly [...]

Opinions

2 opportunities to help drive innovation and growth in the broadcast industry

How data integration and UX can help drive innovation and growth in the broadcast industry despite COVID-19 Without a doubt, COVID-19 has affected many lives and businesses, and the broadcast industry has been no exception. With interruptions to the production of shows and live sports, how will [...]

TV viewing trends in Canada

We create our hot topic audience report at the end of every TV season so that our clients have quick and easy access to the TV viewing trends in Canada.

Tokyo 2020 Olympics TV viewing analysis

Canada struck gold (and silver and bronze) at the Tokyo 2020 Olympic Games, winning 24 medals and breaking records along the way. Their fans back home had much to celebrate, as well as a wide choice of digital platforms to follow their sporting heroes.

A broadcast sales automation partnership

NLOGIC PARTNERS WITH REVENUE ANALYTICS TO AUTOMATE BROADCAST SELLING We recently partnered with Revenue Analytics, a world-class revenue management software provider, to help broadcasters maximize revenue by streamlining the sales process.

Leading the way in data analytics

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