Christmas advertising 2020

The past 10 months have been tough for all of us, which could explain why the Christmas creep phenomenon is particularly apparent this year. It feels like shops displayed their holiday merchandise as soon as the kids went back to school. Christmas lights and trees were up once Halloween was over [...]
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Closing the UX gap in linear television buying: from reporting to intelligence

There is a user-experience (UX) gap when we look at digital and linear television buying in Canada. Digital UX offers immediacy and visualization whereas TV reports typically take time to receive and are not in an easily presentable format. A result of this gap is that advertisers have increasingly [...]
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2 opportunities to help drive innovation and growth in the broadcast industry

How data integration and UX can help drive innovation and growth in the broadcast industry despite COVID-19 Without a doubt, COVID-19 has affected many lives and businesses, and the broadcast industry has been no exception. With interruptions to the production of shows and live sports, how will [...]
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Media Technology Survey

The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use. 
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The Future of TV Advertising Global 2019: 3 key takeaways

David Phillips, NLogic’s President & COO, shares his 3 key takeaways from December’s Future of TV conference in London, UK.
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TSN stations now measured in NLogic TV ad tracking data

The release of ad tracking data for the TSN stations is great news for those advertisers who use these stations regularly. It helps to give a more complete picture of how their campaigns are performing.
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3 reasons why you shouldn't have a data strategy

David Phillips explains why you should never, ever have a data strategy. In this age of big data it's easy to believe that we inevitably understand more and more of the world around us.  In fact, the opposite can be true.  We can become blinded by the data we have to the realities not covered [...]
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Fall TV season 2019

The Fall TV season is always a busy time. This year between September 9th and October 20th there have been 18 brand new shows on the English conventional stations in the 8p-11p time block compared to 20 during the same time period last year. There have also been an additional 55 shows returning on [...]
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Go Raptors!

Congratulations Toronto Raptors on becoming the 2018-19 NBA Champions!  Thank you for taking this entire country on an amazing two-month whirlwind emotional roller-coaster of ups and downs, spectacular shots, near misses, blowouts and buzzer beaters. All culminating last night as you hoisted the [...]
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