NLogic Inspiration Blog

Go Raptors!

Congratulations Toronto Raptors on becoming the 2018-19 NBA Champions! Thank you for taking this entire country on an amazing two-month whirlwind emotional roller-coaster of ups and downs, spectacular shots, near misses, blowouts and buzzer beaters. All culminating last night as you hoisted the [...]

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David Phillips back on Sound Off Podcast

"You don't see radio working, even though it is" Once again, our president, David Phillips, was invited to speak on the SoundOff, a podcast primarily focused on the radio industry. In this interview, David talks a bit about data, distribution and the challenges radio has to overcome when competing [...]

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Captain Marvel TV Advertising in Canada

Last month, Captain Marvel became the latest Marvel Cinematic Universe (MCU) craze to hit theatres. The movie has generated a lot of buzz with the release of Avengers: Endgame just around the corner. Not to mention becoming the MCU’s first female-led installment, following in the footsteps of DC’s [...]

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Mind the gap: how to make business transformation happen

David Phillips shares his tips on how broadcasters can bridge the "gaps" in order to transform and adapt to the evolving landscape. Me and DIY don’t always see eye to eye. On the one hand, it’s obviously something I should do. I know that the wall would look better with a new lick of paint, the [...]

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Aquaman TV advertising in Canada

The holiday season is always a perfect time for film studios to boost box office sales with new releases. 2018 marked the first holiday in three years without a Star Wars movie dominating the box office, which created an opening for DC’s Aquaman. While the Warner Bros. film had competition from [...]

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The future of TV advertising: outcomes, context and collaboration

As the Titanic of Britain drifted inexorably closer to the iceberg of Brexit, hundreds of people gathered in London to discuss the future of TV advertising. The imminent self-inflicted national tragedy* loomed large over the conference. Many speakers decried the damage it is doing to their [...]

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2019 World Junior Championship

After last year’s Gold performance in Buffalo, Canadians had high hopes for our 2019 World Junior Championship team this year. Unfortunately, their road to gold ended in the quarter final round in a dramatic 2-1 overtime loss to Finland, leaving them with 6th place.

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Retail disruption

Slides and seesaws; or when inevitable, isn’t. The world of retail appears to be going through a period of one-way transformation. Online-only disrupters such as Amazon, Warby Parker, Indochino and Endy are cutting a swathe through traditional bricks and mortar businesses, leaving a trail of [...]

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David Phillips on the SoundOff Podcast

Podcasts, broadcast and more, oh my! As radio enthusiasts, we were delighted when our president, David Phillips, was invited to speak on the SoundOff podcast. We came across the podcast a few years back and it's exciting to see how much they've grown since then. They host a range of guests from [...]

New technology insights from the MTM Spring 2019 survey

MTM, Canada's premier research product in the area of technology ownership and use, just released their Spring 2019 data. Read about the top 5 highlights below or contact us to learn what MTM can do for you.

ConexAPI’s automation & visualization win over CFL

Trevor Hardy, Director of Business Operations at the CFL explains how ConexAPI gives them more time for analysis and action. The challenge While we were satisfied with the service, our previous tool itself proved to be too inefficient for the analysis we wanted to share with our members on a weekly [...]

Spring 2019 TV viewing analysis

Our Spring 2019 TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. See where market viewing [...]

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