Since mid-March the COVID-19 outbreak has radically changed where and how people work in Canada, as well as where and how they get news, entertainment and music.

Most radio listening used to occur during the rush-hour drive. As commuters went to and from work, they tuned into their favourite station and hosts for the latest news, entertainment updates and music to make their drive more enjoyable. Now that the majority of Canadians have switched to working from home, the patterns of listening have changed.

Our radio dashboard, built using ConexAPI , looks at the shifts in radio tuning across the country during this period. It includes ratings by market, weekly reach, hours tuned, out-of-home vs in-home tuning and streaming.

Here are some highlights:

  • In-home tuning is up across all markets between 11% - 27% for A2+.
  • Edmonton is seeing some of the highest jumps for in-home tuning with 18-34s up 28% and 25-54s up 30% .
  • Montreal Anglo is also seeing significant in-home tuning with 25-54s up 32%.
  • Radio streaming is up across most markets with A18-34s in Toronto up 64% and 38% in Edmonton.
  • Weekday morning hours between 7-10am continue to see highest tuning compared to rest of the day.
  • Weekend midday, 10am – 2pm, continue to see highest tuning, consistent with pre-COVID-19 data.

Clients with radio PPM subscriptions can access the full dashboard either through Lens or the home page of

InstarRadio PPM.

 

Other blog posts:

Impact of COVID-19 on TV viewing

Podcast listening in Canada: who's doing it and how often?

3 reasons why you shouldn't have a data strategy

 

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