Canadian TV viewing trends
At the end of each TV season, we create an audience analysis report to provide our clients with quick and easy access to the latest TV viewing trends in Canada.
The growth of FAST channels in Canada
The TV landscape is constantly changing. In recent years we've seen a strong focus on subscription viewing services with the rise of Netflix and Amazon Prime Video. However, as..
Canada's MTM Survey: exploring the impact of technology on consumer behaviour
The Media Technology Monitor (MTM) is Canada’s leading survey in technology ownership and use.
Kids media and technology use: insights from MTM Junior
Approximately 20% of the Canadian population are children under the age of 18. MTM Jr. looks at the latest technology and media trends shaping the lives of 2-17 year olds today...
Who are Toronto Maple Leafs fans?
Hockey is more than just a sport in Canada; it's a national obsession. Toronto, in particular, has a deep and passionate connection to the game. As one of the oldest and most..
The evolution of consumer behaviour in Canada since COVID-19
The COVID-19 pandemic continues to have a profound impact on various aspects of our lives. How we shop, eat, and interact with businesses has all been affected. As Canadians have..
TV viewing trends for award shows in Canada
For decades, award shows have been a popular form of entertainment for viewers, offering a glimpse into the glamorous world of celebrity. From the Oscars to the Golden Globes to..
Podcast listening in Canada: who's doing it and how often?
Podcast listening in Canada is increasing. According to the Media Technology Monitor survey, over one-third of Canadian adults claim to have listened to a podcast in the past..