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TV viewing trends in Canada

TV viewing trends in Canada

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Latest posts

Back-to-school radio advertising

With the prospect of a more normal school year ahead, advertisers have returned to radio to heavily promote their back-to-school offerings. Radtracker data shows that these..

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Media Technology Survey

The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use. 

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Kids media and technology use: insights from MTM Junior

Approximately 20% of the Canadian population are children under the age of 18. MTM Jr. looks at the latest technology and media trends shaping the lives of 2-17 year olds today...

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Impact of COVID-19 on TV viewing

Unsurprisingly TV viewing in Canada has been impacted by the COVID-19 pandemic.  At the beginning of the initial lock down it grew for a number of reasons. A need for news updates..

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TV advertising during COVID-19

We've all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest..

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Radio advertising during COVID-19

We've all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest..

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Impact of COVID-19 on radio listening

Since March 2020, the COVID-19 outbreak has radically changed where and how people work in Canada, as well as where and how they get news, entertainment and music.

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Podcast listening in Canada: who's doing it and how often?

Podcast listening in Canada is increasing. According to the Media Technology Monitor survey, one third of Canadian adults claim to have listened to a podcast in the past month and..

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