NLogic Inspiration Blog

Podcast listening in Canada: who's doing it and how often?

Podcast listening shows a decline during COVID-19 but remains strong in Canada. At the time of writing, in the lead up to the US election, the podcast chart in Canada is dominated by The Daily from the New York Times. The Joe Rogan Experience, whose lucrative exclusive Spotify deal began on [...]

Hot Topics

TV viewing trends in Canada

We create our hot topic audience report at the end of every TV season so that our clients have quick and easy access to the TV viewing trends in Canada.

Hot Topics

Radio advertising during COVID-19

We've all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest during difficult times are more successful in the end. ThinkTV and RadioConnects have done an amazing job at curating [...]

Hot Topics

TV advertising during COVID-19

Hot Topics

Impact of COVID-19 on TV viewing

TV viewing in Canada has changed significantly during the COVID-19 pandemic. At the beginning of the lock down it grew for a number of reasons. A need for news updates on the pandemic along with increased availability to view with more people at home meant that average hours viewed per week [...]

Opinions

Media Technology Survey

The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use.

Hot Topics

Super Bowl viewing analysis

The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record breaking audiences driving brands to spend up to 8 times more on a 30 second spot during the coveted event.

Opinions

TSN stations now measured in NLogic TV ad tracking data

The release of ad tracking data for the TSN stations is great news for those advertisers who use these stations regularly. It helps to give a more complete picture of how their campaigns are performing.

Infographics

Top radio advertisers over the Christmas season

Once again, Christmas came early this year on the air waves! Halloween decorations were still up as the first Christmas radio advertising played across the nation. In fact a couple of restaurants in Quebec City were advertising their venues for festive meals in the first week of October. In our [...]

Closing the UX gap in linear television buying: from reporting to intelligence

There is a user-experience (UX) gap when we look at digital and linear television buying in Canada. Digital UX offers immediacy and visualization whereas TV reports typically take time to receive and are not in an easily presentable format. A result of this gap is that advertisers have increasingly [...]

Podcast listening in Canada: who's doing it and how often?

How to debug issues, directly in production, with Snapshot Debugger

As we continue to strive to be more agile and responsive in terms of managing potential issues in our applications, the importance of being able to investigate and debug issues directly in production became more evident. As an Azure hosted platform with Visual Studio collaboration, we decided to [...]

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