Understanding Canada’s youngest media consumers: An introduction to MTM Jr.
Political TV advertising heats up ahead of Canada’s 2025 election
As Canada heads toward the 2025 federal election, the battle for hearts, minds and eyeballs is well underway on television screens across the country. Since the election was..
How many Canadians are watching ad-supported streaming services?
For years, streaming platforms thrived by offering ad-free content, a key factor that attracted millions of subscribers. The COVID-19 pandemic further accelerated this growth as..
TV viewing trends for award shows in Canada
It’s fair to say that 2025 has got off to a difficult start in geopolitical terms both in the US and the world at large. However, even in these uncertain times, audiences are..
The MTM 18+ survey: key insights on Canadian media technology trends
The Media Technology Monitor (MTM) remains Canada’s leading source for insights into technology ownership and usage trends. In today’s rapidly evolving digital landscape,..
Canadian TV viewing trends
While many claim that broadcast TV is on its last legs, the reality is far from it. The video landscape in Canada is indeed evolving, with 76% of Canadian adults now subscribing..
Jingle All the Way: W Network's Holiday Movie Magic in Canada!
W Network is the home of Hallmark Channel’s Countdown to Christmas in Canada. This year the holiday cheer kicked off on October 18th at 8pm when an average of 274,000 Canadians..
Trends in Canadian consumer behaviour since COVID-19
Over the past five years, the pandemic and the increasing cost of living have both influenced consumer behaviour trends in Canada. Using insights from SalesPRO and the Numeris RTS..
The growth of FAST channels in Canada
The TV landscape is constantly changing. In recent years we've seen a strong focus on subscription viewing services with the rise of Netflix and Amazon Prime Video. However, as..