Who are Toronto Maple Leafs fans?
Hockey is more than just a sport in Canada; it's a national obsession. Toronto, in particular, has a deep and passionate connection to the game. As one of the oldest and most..
The evolution of consumer behaviour in Canada since COVID-19
The COVID-19 pandemic continues to have a profound impact on various aspects of our lives. How we shop, eat, and interact with businesses has all been affected. As Canadians have..
Media Technology Survey
The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use.
TV viewing trends for award shows in Canada
For decades, award shows have been a popular form of entertainment for viewers, offering a glimpse into the glamorous world of celebrity. From the Oscars to the Golden Globes to..
Podcast listening in Canada: who's doing it and how often?
Podcast listening in Canada is increasing. According to the Media Technology Monitor survey, over one-third of Canadian adults claim to have listened to a podcast in the past..
TV viewing trends in Canada
We create our hot topic audience report at the end of every TV season so that our clients have quick and easy access to the TV viewing trends in Canada.
FIFA World Cup 2022: TV viewing in Canada
The 2022 FIFA World Cup was always going to be controversial. Choosing Qatar, a minor soccer nation, as host meant that the tournament had to move from its usual summer timeslot..
Retail advertising in Canada: Fall 2022
With many reports in the media regarding the state of inflation, consumer spending and the retail sector we thought it was time to look at what our data sources can tell us in..