TV advertising during the 2024 Paris Olympics
As the dust settles on another thrilling Olympic Games, it's time to shift our focus from the incredible athletic performances to the world of advertising that surrounds this..
The growth of FAST channels in Canada
The TV landscape is constantly changing. In recent years we've seen a strong focus on subscription viewing services with the rise of Netflix and Amazon Prime Video. However, as..
Canada's MTM Survey: exploring the impact of technology on consumer behaviour
The Media Technology Monitor (MTM) is Canada’s leading survey in technology ownership and use.
Podcast listening in Canada: who's doing it and how often?
Podcasting has firmly entrenched itself in the Canadian media landscape, captivating audiences with its diverse content and accessible format. We use the latest MTM survey to..
Kids media and technology use: insights from MTM Junior
Approximately 20% of the Canadian population are children under the age of 18. MTM Jr. looks at the latest technology and media trends shaping the lives of 2-17 year olds today...
TV viewing trends for award shows in Canada
For decades, award shows have been a popular form of entertainment for viewers, offering a glimpse into the glamorous world of celebrity. From the Oscars to the Golden Globes to..
Trends in Canadian consumer behaviour since COVID-19
The COVID-19 pandemic may seem like a distant memory, but it continues to impact various aspects of our lives. How we shop, eat, work, and interact with businesses have all been..
Unveiling trends in Canadian alcohol consumption
Recent data from Numeris' RTS survey reveals a nuanced picture of alcohol consumption in Canada. Using SalesPRO we explore the key trends to shed light on how consumption has..