Toronto, January 29th, 2025 — NLogic, Canada’s leading provider of cross-media advertising and audience data solutions, is excited to announce that several more agencies and broadcasters have joined Corus and IPG in signing on to the Video Planner.
Recent clients who have subscribed to Video Planner include Rogers, GroupM, OMG, Plus Company, P&G, Kingstar, Media Dimensions, and Ocean Media, to name a few.
“The industry has been advocating for a universal measurement solution across linear and streaming video for years. With NLogic’s Video Planner, we finally have a tool that provides meaningful insights across both traditional and digital platforms. It is fueled by data that we know and trust, and it allows us to effectively plan future campaigns for our clients."
Cobi Zhang, VP, Media Investment & Activation at Horizon
Released last summer, the Video Planner is the industry’s first solution to leverage Numeris' Cross-Platform video audience dataset (VAM) to help the industry analyze and plan unduplicated reach and frequency across the video landscape, inclusive of TV, streaming and social platforms. Since the launch, new features and functionalities have been progressively added, with the upcoming release of user-generated custom platform groups on the horizon.
"NLogic's Video Planner provides our team with the ability to develop comprehensive, data-driven strategies with greater confidence. It helps us optimize reach and frequency across all video platforms, ensuring more effective and efficient outcomes for our clients. This tool is an important step forward in modern media planning."
Krystal Seymour VP, Buying, Jungle Media.
NLogic is committed to enhancing the Video Planner over the coming year most notably with the rollout of Numeris’ National VAM dataset which will build on the Ontario and French Quebec market data available today. Additional features under consideration include campaign weight allocation, multi-demo planning, access via API, and the ability to integrate 1st and 3rd party data from our partners to create a more realistic and actionable buying plan.
