Toronto, February 10, 2025 – NLogic, Canada's leading provider of advertising and audience data solutions, is turning heads this Valentine’s Day with their "Talk Data to Me" campaign.
In the data and tech industry that often sticks to predictable, buttoned-up advertising, NLogic is doing something different—injecting fun and a touch of sexiness into the world of data. Inspired by the sentiment that “data is sexy,” NLogic has developed a fun data matchmaking quiz that identifies participants' data ‘personality’ and pairs them with the ideal NLogic dataset or application. This campaign aims to challenge the norm and bring a fresh, engaging perspective to how advertising and audience data solutions are perceived.
“This space has no shortage of companies saying similar things in a similar way. We wanted to break that mold and show that data doesn’t have to be dull—it can be exciting and transformative. 'Talk Data to Me’ reflects the passion we have for helping our clients see data in a new light and use it in ways that truly make a difference."
Sue Haas, President & COO of NLogic
Developed entirely in-house, the "Talk Data to Me" campaign is more than just a catchy tagline. It represents NLogic’s bold ambition to stand out in a crowded marketplace and redefine its brand. Traditionally known for their expertise in TV and radio data, NLogic is expanding their reach and inviting new audiences to see them differently. With innovative tools like Video Planner and a recent partnership with The Trade Desk, the company is making significant strides in cross-platform video and digital advertising.
"This campaign marks a turning point for us. We’re not just about TV and radio anymore. We’re positioning ourselves as leaders in cross-platform audience insights, and we’re doing it in a way that’s fresh, bold, and a little unexpected."
Anja Bundze, Director of Marketing at NLogic
The “Talk Data to Me” campaign is also a strategic move to attract new customer segments in adtech, digital publishing, and beyond. By embracing a more playful and engaging tone, NLogic hopes to resonate with businesses looking for innovative ways to leverage data to drive growth and stay ahead in an ever-changing media landscape.
As media consumption continues to evolve across platforms, NLogic’s forward-thinking solutions empower clients to navigate these shifts with confidence. With this bold new campaign, NLogic is making it clear: they’re not just another data company—they’re the ones making data exciting, transformative, and, yes, a little bit sexy.
