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Kids media and technology use: insights from MTM Junior

Jo Loup Apr 22, 2022 8:00:00 AM

Approximately 20% of the Canadian population are children under the age of 18. MTM Jr. looks at the latest technology and media trends shaping the lives of 2-17 year olds today. Understand how they consume and engage with media and the different types of devices they prefer through their annual study.  It covers a range of topics including:

  1. Device ownership and use
  2. Gaming
  3. Social networking
  4. Streaming video and audio
  5. Household profile including technology
  6. Traditional TV and radio consumption

The Spring 2022 survey release includes information regarding how Canadians 2-17 changed their technology use and communication patterns during COVID-19.


Highlights from MTM Jr.'s 2022 Survey

noun-social-network-2064025-F35E00Three quarters of children aged 7 to 17 years old have visited a social networking site in the past month. A third of them are 'content creators', meaning that they either post videos, photos or live streams on social networking platforms.


noun-phone-4777645-F35E00 Cell Phones have become a popular device with just over two in five children owning their own cell phone. Similar to Canadian adults 18+, Apple is the most popular brand among kids who own a cell phone, with 64% owning an iPhone.


noun-video-streaming-3239748-F35E00YouTube usage is high among kids, with 82% of 2-17 year olds watching content on the platform on a weekly basis. In fact, watching YouTube ties for first place with SVOD services like Netflix as the favorite “screen time” activity for children. When it comes to advertising, teens (12-17) say that YouTube is the place where they see the best ads.


noun-gamepad-1955407-F35E00Four in five Canadian children have played a video game in the past month. Gamers get pretty serious about their play as well, with 41% of gamers aged 7-17 owning a gaming headset and 18% using a gaming keyboard.


About MTM

The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use. See the highlights from their survey of Canadians 18+ here


Watch the latest webinar on MTM Jr.