Approximately 20% of the Canadian population are children under the age of 18. MTM Jr. looks at the latest technology and media trends shaping the lives of 2-17 year olds today. Understand how they consume and engage with media and the different types of devices they prefer through their annual study. It covers a range of topics including:
Device ownership and use
Streaming video and audio
Household profile including technology
Traditional TV and radio consumption
The Spring 2021 survey release includes information regarding how Canadians 2-17 changed their technology use and communication patterns during COVID-19.
Highlights from MTM Jr.'s 2021 Survey
58% of all children between the ages of 7-11 years old have visited a social network in the past month.
55% of social networkers aged 12-17 have used TikTok in the past month.
SVOD subscriptions saw a slight increase among households with children from 88% in 2020 to 90% in 2021.
These households report relatively stable Netflix subscriptions but considerable growth in Disney+ subscriptions at over 30%.
Despite kids’ love of mobile devices, the TV remains the most commonly used screen for watching SVOD content.
The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use. See the highlights from their survey of Canadians 18+ here.