Trends in Canadian consumer behaviour since COVID-19
Over the past five years, the pandemic and the increasing cost of living have both influenced consumer behaviour trends in Canada. Using insights from SalesPRO and the Numeris RTS..
New Canadians: technology ownership and use
With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component of any media plan.
Podcast listening in Canada: who's doing it and how often?
Podcasting has firmly entrenched itself in the Canadian media landscape, captivating audiences with its diverse content and accessible format. We use the latest MTM survey to..
Kids media and technology use: insights from MTM Junior
Approximately 20% of the Canadian population are children under the age of 18. MTM Jr. looks at the latest technology and media trends shaping the lives of 2-17 year olds today...
Unveiling trends in Canadian alcohol consumption
Recent data from Numeris' RTS survey reveals a nuanced picture of alcohol consumption in Canada. Using SalesPRO we explore the key trends to shed light on how consumption has..
Are Canadians less charitable?
How charitable are we? As one of the biggest seasons for charitable asks and donations approach, NLogic started to wonder what the overall Canadian donor market looked like and..
Legalization of Cannabis in Canada
Today, Canada will become the second country in the world to legalize cannabis (Uruguay legalized it in 2013), following 90 years of prohibition. To celebrate the legalization of..
Craft beer category in Canada
As a follow up to our 2015 craft beer blog post, we thought it was a good time to update our craft beer category analysis. Using our Spring 2018 RTS survey results here's what we..