New Canadians: technology ownership and use
With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component of any media plan.
Canada's MTM Survey: exploring the impact of technology on consumer behaviour
The Media Technology Monitor (MTM) is Canada’s leading survey in technology ownership and use.
Kids media and technology use: insights from MTM Junior
Approximately 20% of the Canadian population are children under the age of 18. MTM Jr. looks at the latest technology and media trends shaping the lives of 2-17 year olds today...
The evolution of consumer behaviour in Canada since COVID-19
The COVID-19 pandemic continues to have a profound impact on various aspects of our lives. How we shop, eat, and interact with businesses has all been affected. As Canadians have..
Podcast listening in Canada: who's doing it and how often?
Podcast listening in Canada is increasing. According to the Media Technology Monitor survey, over one-third of Canadian adults claim to have listened to a podcast in the past..
Are Canadians less charitable?
How charitable are we? As one of the biggest seasons for charitable asks and donations approach, NLogic started to wonder what the overall Canadian donor market looked like and..
Legalization of Cannabis in Canada
Today, Canada will become the second country in the world to legalize cannabis (Uruguay legalized it in 2013), following 90 years of prohibition. To celebrate the legalization of..
Craft beer category in Canada
As a follow up to our 2015 craft beer blog post, we thought it was a good time to update our craft beer category analysis. Using our Spring 2018 RTS survey results here's what we..