Toronto, ON – February 12, 2026 - NLogic, a leading provider of audience and advertising data solutions and a subsidiary of Numeris, is proud to announce the release of its first consumer insights survey, Echo Intelligence. This marks a major evolution in Canadian consumer research, building on RTS (Return to Sample survey), a long-standing survey developed by Numeris and trusted by marketers for decades.
Echo Intelligence reflects today’s fast-changing consumer landscape. It offers a comprehensive and current view of how Canadians live, think, and make decisions, with over 6,500 variables spanning retail, media, finance, health, automotive, AI, and more.
Echo Intelligence helps answer practical questions such as: What are the personality traits of different types of credit card users? Who is most likely to be thinking about buying a fully-electric vehicle? Are there differences in social media usage between McDonald’s and A&W customers?
Looking ahead, NLogic plans to expand Echo Intelligence by linking it directly to Numeris’ video and audio audience data, including its VAM dataset. This integration will allow marketers to connect consumer insights with actual passively measured media consumption patterns, making it possible to understand not just who their audiences are, but where and how to reach them. With this next phase, Echo Intelligence will help brands move from insight to activation, enabling smarter, data-driven decisions across both broadcast and digital channels.
Learn more about Echo Intelligence.
