NLogic Inspiration Blog

Publicis Media adapting to COVID-19 with Lens for TV

Kelly Fedoruk, researcher at Publicis Media, explains how Lens for TV allowed her team to easily keep up to date with changes in TV viewing during the COVID-19 pandemic. The challenge The COVID-19 pandemic has drastically changed the Canadian media landscape. From the postponement of the [...]

Case Studies

Lens FileExchange creates radio buying efficiency for Innocean Worldwide

Michelle Sequino, Assistant Buyer at Innocean Worldwide Canada explains how Lens FileExchange saves them hours in the radio campaign buying process.

Case Studies

ConexAPI’s automation & visualization win over CFL

Trevor Hardy, Director of Business Operations at the CFL explains how ConexAPI gives them more time for analysis and action. The challenge While we were satisfied with the service, our previous tool itself proved to be too inefficient for the analysis we wanted to share with our members on a weekly [...]

Case Studies

Vision7 offers more data and speed with ConexAPI

Kate Clement, Broadcast Manager at Vision7 discusses how ConexAPI improved the speed of their adtracking analysis. The challenge It’s been long discussed that the industry is in a state of exponential change. Clients are looking for more and faster. Agencies large and small struggle to prove [...]

Case Studies

Helping our clients win with RADTracker

An interview with Joan D’Souza, Research Director at GroupM

Case Studies

Kingstar saves time and headcount with ConexAPI

An interview with Patrick Sipin, Manager Reporting and Data Analytics, at Kingstar Media The challenge. Our new ecommerce clients wanted access to more data so they could do deeper analysis themselves. But it wasn’t just greater volume of data, it was details within the data that we either didn’t [...]

Case Studies

Wavemaker trades more effectively and efficiently with Lens for radio

An interview with David Goodfellow, Radio Trading Manager at Wavemaker (formerly MEC) WHAT INSPIRED YOU TO CHOSE LENS? Well, the system we’d used for years, not without issues, was finally being retired. Frankly, it was long overdue. So it was an opportunity to look at our current and future [...]

Impact of COVID-19 on consumer behaviour in Canada

The COVID-19 pandemic has affected our lives in many ways. Our purchasing habits, media consumption, travel plans and of course our overall lifestyle have all been impacted. The RTS survey allows us to look at all these areas across Canada and see the differences over time and by different regions [...]

Why radio should care about CRTCs future policies

In my previous posts, I talk about the future of radio and various opportunities I see for its growth. Some of these are somewhat dependent on the CRTC’s upcoming review of the commercial radio policy framework. Many of the rules and regulations first outlined decades ago are still in place and [...]

Kids media and technology use: insights from MTM Junior

Approximately 20% of the Canadian population are children under the age of 18. MTM Jr. looks at the latest technology and media trends shaping the lives of 2-17 year olds today. Understand how they consume and engage with media and the different types of devices they prefer through their annual [...]

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