NLogic Inspiration Blog

ConexAPI’s automation & visualization win over CFL

Trevor Hardy, Director of Business Operations at the CFL explains how ConexAPI gives them more time for analysis and action. The challenge While we were satisfied with the service, our previous tool itself proved to be too inefficient for the analysis we wanted to share with our members on a weekly [...]

Case Studies

Vision7 offers more data and speed with ConexAPI

Kate Clement, Broadcast Manager at Vision7 discusses how ConexAPI improved the speed of their adtracking analysis. The challenge It’s been long discussed that the industry is in a state of exponential change. Clients are looking for more and faster. Agencies large and small struggle to prove [...]

Case Studies

Helping our clients win with RADTracker

An interview with Joan D’Souza, Research Director at GroupM

Case Studies

Kingstar saves time and headcount with ConexAPI

An interview with Patrick Sipin, Manager Reporting and Data Analytics, at Kingstar Media The challenge. Our new ecommerce clients wanted access to more data so they could do deeper analysis themselves. But it wasn’t just greater volume of data, it was details within the data that we either didn’t [...]

Case Studies

Wavemaker trades more effectively and efficiently with Lens for radio

An interview with David Goodfellow, Radio Trading Manager at Wavemaker (formerly MEC) WHAT INSPIRED YOU TO CHOSE LENS? Well, the system we’d used for years, not without issues, was finally being retired. Frankly, it was long overdue. So it was an opportunity to look at our current and future [...]

Impact of COVID-19 on TV viewing

From daily news updates, press conferences and more opportunity to catch up on favourite shows, TV consumption has increased during COVID-19. While sports programs have been cancelled for now, there is still a lot of great content that Canadians are tuning in for. With continued uncertainty and [...]

Media Technology Survey

The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use.

Super Bowl viewing analysis

The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record breaking audiences driving brands to spend up to 8 times more on a 30 second spot during the coveted event.

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