NLogic Inspiration Blog

Publicis Media adapting to COVID-19 with Lens for TV

Kelly Fedoruk, researcher at Publicis Media, explains how Lens for TV allowed her team to easily keep up to date with changes in TV viewing during the COVID-19 pandemic. The challenge The COVID-19 pandemic has drastically changed the Canadian media landscape. From the postponement of the [...]

Case Studies

Lens FileExchange creates radio buying efficiency for Innocean Worldwide

Michelle Sequino, Assistant Buyer at Innocean Worldwide Canada explains how Lens FileExchange saves them hours in the radio campaign buying process.

Case Studies

ConexAPI’s automation & visualization win over CFL

Trevor Hardy, Director of Business Operations at the CFL explains how ConexAPI gives them more time for analysis and action. The challenge While we were satisfied with the service, our previous tool itself proved to be too inefficient for the analysis we wanted to share with our members on a weekly [...]

Case Studies

Vision7 offers more data and speed with ConexAPI

Kate Clement, Broadcast Manager at Vision7 discusses how ConexAPI improved the speed of their adtracking analysis. The challenge It’s been long discussed that the industry is in a state of exponential change. Clients are looking for more and faster. Agencies large and small struggle to prove [...]

Case Studies

Helping our clients win with RADTracker

An interview with Joan D’Souza, Research Director at GroupM

Case Studies

Kingstar saves time and headcount with ConexAPI

An interview with Patrick Sipin, Manager Reporting and Data Analytics, at Kingstar Media The challenge. Our new ecommerce clients wanted access to more data so they could do deeper analysis themselves. But it wasn’t just greater volume of data, it was details within the data that we either didn’t [...]

Case Studies

Wavemaker trades more effectively and efficiently with Lens for radio

An interview with David Goodfellow, Radio Trading Manager at Wavemaker (formerly MEC) WHAT INSPIRED YOU TO CHOSE LENS? Well, the system we’d used for years, not without issues, was finally being retired. Frankly, it was long overdue. So it was an opportunity to look at our current and future [...]

NLogic builds real-time reporting into radio buying platform

NLogic, the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry in Canada, is pleased to announce their latest innovation that will allow radio buyers to see real-time achievement-level reporting as they build their [...]

Canada’s top advertising winners for 2020

According to Orlando Wood’s best seller Lemon, brands that tap into emotional connections can win during a crisis. Given we are all living through our first global pandemic, how has this impacted brand’s creative development and advertising effectiveness?

How to build web applications faster with Azure's Durable Functions

As organizations continually struggle to make sense of the growing amounts of data available, they increasingly rely on their IT teams to unlock the value of that data. To achieve this, IT teams need to build scalable web applications faster and with the ability to react in real-time. In response [...]

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