NLogic Inspiration Blog

ConexAPI’s automation & visualization win over CFL

Trevor Hardy, Director of Business Operations at the CFL explains how ConexAPI gives them more time for analysis and action. The challenge While we were satisfied with the service, our previous tool itself proved to be too inefficient for the analysis we wanted to share with our members on a weekly [...]

Case Studies

Vision7 offers more data and speed with ConexAPI

Kate Clement, Broadcast Manager at Vision7 discusses how ConexAPI improved the speed of their adtracking analysis. The challenge It’s been long discussed that the industry is in a state of exponential change. Clients are looking for more and faster. Agencies large and small struggle to prove [...]

Case Studies

Helping our clients win with RADTracker

An interview with Joan D’Souza, Research Director at GroupM

Case Studies

Kingstar saves time and headcount with ConexAPI

An interview with Patrick Sipin, Manager Reporting and Data Analytics, at Kingstar Media The challenge. Our new ecommerce clients wanted access to more data so they could do deeper analysis themselves. But it wasn’t just greater volume of data, it was details within the data that we either didn’t [...]

Case Studies

Wavemaker trades more effectively and efficiently with Lens for radio

An interview with David Goodfellow, Radio Trading Manager at Wavemaker (formerly MEC) WHAT INSPIRED YOU TO CHOSE LENS? Well, the system we’d used for years, not without issues, was finally being retired. Frankly, it was long overdue. So it was an opportunity to look at our current and future [...]

3 reasons why you shouldn't have a data strategy

David Phillips explains why you should never, ever have a data strategy. In this age of big data it's easy to believe that we inevitably understand more and more of the world around us. In fact, the opposite can be true. We can become blinded by the data we have to the realities not covered [...]

Canada election 2019: TV and radio advertising of the main parties

This summer, prior to Canadian elections, the Federal Elections Act was amended to allow anyone to run a political ad, including you, your aunt, or even your company, on TV, radio or other digital platforms. They also implemented spending limits per advertiser. We know how this impacted some social [...]

Fall TV season 2019

The Fall TV season is always a busy time. This year between September 9th and October 20th there have been 18 brand new shows on the English conventional stations in the 8p-11p time block compared to 20 during the same time period last year. There have also been an additional 55 shows returning on [...]

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