Radio campaign buying process Case Studies

Lens FileExchange creates radio buying efficiency for Innocean Worldwide

Michelle Sequino, Assistant Buyer at Innocean Worldwide Canada explains how Lens FileExchange saves them hours in the radio campaign buying process.  
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ConexAPI’s automation & visualization win over CFL

Trevor Hardy, Director of Business Operations at the CFL explains how ConexAPI gives them more time for analysis and action. The challenge While we were satisfied with the service, our previous tool itself proved to be too inefficient for the analysis we wanted to share with our members on a weekly [...]
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Vision7 offers more data and speed with ConexAPI

Kate Clement, Broadcast Manager at Vision7 discusses how ConexAPI improved the speed of their adtracking analysis. The challenge It’s been long discussed that the industry is in a state of exponential change.   Clients are looking for more and faster.  Agencies large and small struggle to prove [...]
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Helping our clients win with RADTracker

An interview with Joan D’Souza, Research Director at GroupM  
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Kingstar saves time and headcount with ConexAPI

An interview with Patrick Sipin, Manager Reporting and Data Analytics, at Kingstar Media   The challenge. Our new ecommerce clients wanted access to more data so they could do deeper analysis themselves. But it wasn’t just greater volume of data, it was details within the data that we either didn’t [...]
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Wavemaker trades more effectively and efficiently with Lens for radio

An interview with David Goodfellow, Radio Trading Manager at Wavemaker (formerly MEC)   WHAT INSPIRED YOU TO CHOSE LENS? Well, the system we’d used for years, not without issues, was finally being retired. Frankly, it was long overdue. So it was an opportunity to look at our current and future [...]
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Closing the UX gap in linear television buying: from reporting to intelligence

Closing the UX gap in linear television buying: from reporting to intelligence

There is a user-experience (UX) gap when we look at digital and linear television buying in Canada. Digital UX offers immediacy and visualization whereas TV reports typically take time to receive and are not in an easily presentable format. A result of this gap is that advertisers have increasingly [...]
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Podcast listening in Canada: who's doing it and how often?

Podcast listening in Canada: who's doing it and how often?

Podcast listening shows a decline during COVID-19 but remains strong in Canada. At the time of writing, in the lead up to the US election, the podcast chart in Canada is dominated by The Daily from the New York Times. The Joe Rogan Experience, whose lucrative exclusive Spotify deal began on [...]
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How to debug issues, directly in production, with Snapshot Debugger

How to debug issues, directly in production, with Snapshot Debugger

As we continue to strive to be more agile and responsive in terms of managing potential issues in our applications, the importance of being able to investigate and debug issues directly in production became more evident. As an Azure hosted platform with Visual Studio collaboration, we decided to [...]
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