Super Bowl viewing analysis
The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record breaking audiences driving brands to..
World Junior Hockey Championships 2023: TV viewing in Canada
After a few years of uncertainty brought on by the pandemic, the World Junior Hockey Championship returned in full force this year. It felt like we were all ready for the annual..
FIFA World Cup 2022: TV viewing in Canada
The 2022 FIFA World Cup was always going to be controversial. Choosing Qatar, a minor soccer nation, as host meant that the tournament had to move from its usual summer timeslot..
Beijing Olympics 2022 TV viewing analysis
Despite the Beijing 2022 Winter Olympics starting with political divides and being surrounded by controversies throughout the competitions, Canadian Olympic athletes had an..
Tokyo 2020 Olympics TV viewing analysis
Canada struck gold (and silver and bronze) at the Tokyo 2020 Olympic Games, winning 24 medals and breaking records along the way. Their fans back home had much to celebrate, as..
Go Raptors!
Congratulations Toronto Raptors on becoming the 2018-19 NBA Champions! Thank you for taking this entire country on an amazing two-month whirlwind emotional roller-coaster of ups..
2018 Olympic TV viewing analysis
The 2018 Winter Olympics in PyeongChang was Canada’s best performance at any winter Olympics, receiving 29 medals. While the time difference between Canada and South Korea made it..