NLogic Inspiration Blog

TV viewing trends in Canada

We create our hot topic audience report at the end of every TV season so that our clients have quick and easy access to the TV viewing trends in Canada.

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Radio advertising during COVID-19

We've all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest during difficult times are more successful in the end. ThinkTV and RadioConnects have done an amazing job at curating [...]

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TV advertising during COVID-19

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Impact of COVID-19 on radio listening

Since mid-March the COVID-19 outbreak has radically changed where and how people work in Canada, as well as where and how they get news, entertainment and music.

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Impact of COVID-19 on TV viewing

TV viewing in Canada has changed significantly during the COVID-19 pandemic. At the beginning of the lock down it grew for a number of reasons. A need for news updates on the pandemic along with increased availability to view with more people at home meant that average hours viewed per week [...]

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Super Bowl viewing analysis

The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record breaking audiences driving brands to spend up to 8 times more on a 30 second spot during the coveted event.

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Summer 2019 TV viewing highlights

Our Summer 2019 TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. See where market viewing [...]

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Spring 2019 TV viewing analysis

Our Spring 2019 TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. See where market viewing [...]

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The 2019 Awards Season

Now that the red carpet has been rolled away, it's time for us to once again look at the viewing performance of the more popular awards shows: the Academy Awards, the Grammys and the Golden Globes. Did the lack of presenter for the Academy awards have any impact on TV viewing? Are the Grammys [...]

Closing the UX gap in linear television buying: from reporting to intelligence

There is a user-experience (UX) gap when we look at digital and linear television buying in Canada. Digital UX offers immediacy and visualization whereas TV reports typically take time to receive and are not in an easily presentable format. A result of this gap is that advertisers have increasingly [...]

Podcast listening in Canada: who's doing it and how often?

Podcast listening shows a decline during COVID-19 but remains strong in Canada. At the time of writing, in the lead up to the US election, the podcast chart in Canada is dominated by The Daily from the New York Times. The Joe Rogan Experience, whose lucrative exclusive Spotify deal began on [...]

How to debug issues, directly in production, with Snapshot Debugger

As we continue to strive to be more agile and responsive in terms of managing potential issues in our applications, the importance of being able to investigate and debug issues directly in production became more evident. As an Azure hosted platform with Visual Studio collaboration, we decided to [...]

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