NLogic Inspiration Blog

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The 2019 Awards Season

Now that the red carpet has been rolled away, it's time for us to once again look at the viewing performance of the more popular awards shows: the Academy Awards, the Grammys and the Golden Globes. Did the lack of presenter for the Academy awards have any impact on TV viewing? Are the Grammys [...]

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Super Bowl LIII 2019: Canadian viewing analysis

The New England Partriots are the Super Bowl LIII champions after defeating the Los Angeles Rams in a less-than thrilling game 13-3! This was the third year the CRTC decided to exclude the Canadian transmission from simultaneous substitution with the US and coincidentally the third year in a row [...]

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Fall 2018 TV Tuning

The report you’ve been waiting for! Our fall TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time.

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Summer 2018 TV Audience Analysis

Our Summer TV analysis for 2018 is now available. See where market viewing has grown, which are the top stations and programs by demo, percentage of live program viewing and more. Check out our highlights below. Clients can access the full TV analysis report either through the InfoSys+TV homepage [...]

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2018 FIFA World Cup Canadian TV viewing

With the excitement of France vs Croatia still fresh on our minds we have put together our Hot Topic report on Canadian viewing to the 2018 FIFA World Cup. How many Canadians watched overall? Which market had the highest viewing?

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Spring 2018 TV viewing analysis

Our Spring 2018 TV tuning Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. See where market viewing [...]

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2018 Olympic TV viewing analysis

The 2018 Winter Olympics in PyeongChang was Canada’s best performance at any winter Olympics, receiving 29 medals. While the time difference between Canada and South Korea made it a bit challenging to watch the events live, Canadians were still tuning in! Check out our highlights below.

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Super Bowl 2018 Canadian viewing analysis

The Philadelphia Eagles are the Super Bowl LII champions after defeating the New England Patriots in a thrilling game ending in 41-33. Their first win in over 50 years! This was the second year the CRTC decided to exclude the Canadian transmission from the simultaneous substitution with the US. [...]

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Fall 2017 TV Hot Topic

The report you've been waiting for! Our fall TV Hot Topic report, built with ConexAPI, is now available. ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time. Below [...]

MTM Junior

This Spring, with our partners at Media Technology Monitor (MTM), we launched Canada's first youth study covering ages 2-17.

DC’s Shazam! TV advertising campaign

Warner Bros. has hit some roadblocks when it comes to adapting DC comic stories for the big screen. While Marvel spent the better part of decade carving out a lucrative family-friendly cinematic universe, comic book fans have criticized DC movies for having inconsistent tones. Even 2018’s Aquaman [...]

Game of Thrones TV viewing

It’s been 8 years since the first season of Game of Thrones first aired on HBO. When it first launched, it didn’t receive much attention at all. It wasn’t until 2015 when it set a record for winning the most Primetime Emmy Awards for a series in a single year and again in 2016 as the most awarded [...]

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