TV viewing trends in Canada
We create our hot topic audience report at the end of every TV season so that our clients have quick and easy access to the TV viewing trends in Canada.
Impact of COVID-19 on consumer behaviour in Canada
The COVID-19 pandemic has affected our lives in many ways. Our purchasing habits, media consumption, travel plans and of course our overall lifestyle have all been impacted. The..
Tokyo 2020 Olympics TV viewing analysis
Canada struck gold (and silver and bronze) at the Tokyo 2020 Olympic Games, winning 24 medals and breaking records along the way. Their fans back home had much to celebrate, as..
Radio advertising during COVID-19
We've all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest..
TV advertising during COVID-19
We've all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest..
Impact of COVID-19 on radio listening
Since mid-March 2020, the COVID-19 outbreak has radically changed where and how people work in Canada, as well as where and how they get news, entertainment and music.
Impact of COVID-19 on TV viewing
Unsurprisingly TV viewing in Canada has been impacted by the COVID-19 pandemic. At the beginning of the initial lock down it grew for a number of reasons. A need for news updates..
Super Bowl viewing analysis
The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record breaking audiences driving brands to..
2018 Olympic TV viewing analysis
The 2018 Winter Olympics in PyeongChang was Canada’s best performance at any winter Olympics, receiving 29 medals. While the time difference between Canada and South Korea made it..