Podcast listening in Canada: who's doing it and how often?

Podcasting is no longer a niche medium. Originally the domain of comedians and "how to" experts, podcasts were given a huge boost in 2014 by the first series of Serial. This widely acclaimed series broke records as the fastest podcast ever to reach 5 million downloads on Apple's iTunes store but [...]
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New technology insights from the MTM Spring 2019 survey

MTM, Canada's premier research product in the area of technology ownership and use, just released their Spring 2019 data. Read about the top 5 highlights below or contact us to learn what MTM can do for you. 
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Avengers movies: a look back

A decade ago, few could have predicted the unbridled success that the Avengers movies would achieve. While Marvel had already accomplished some big box office wins with the Spider-Man and X-Men movie trilogies, these films were based on familiar superheroes who starred in popular animated series [...]
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Kids media and technology use: insights from MTM Junior

This Spring, with our partners at Media Technology Monitor (MTM), we launched Canada's first youth study covering ages 2-17.
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DC’s Shazam! TV advertising campaign

Warner Bros. has hit some roadblocks when it comes to adapting DC comic stories for the big screen. While Marvel spent the better part of decade carving out a lucrative family-friendly cinematic universe, comic book fans have criticized DC movies for having inconsistent tones. Even 2018’s Aquaman [...]
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Game of Thrones TV viewing

It’s been 8 years since the first season of Game of Thrones first aired on HBO.  When it first launched, it didn’t receive much attention at all.  It wasn’t until 2015 when it set a record for winning the most Primetime Emmy Awards for a series in a single year and again in 2016 as the most awarded [...]
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MTM Fall 2018 data release: technology ownership and use

MTM, Canada's premier research product in the area of technology ownership and use, just released their Fall 2018 data.  Read about the top 5 highlights below or contact us to learn what MTM  can do for you.  
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Are Canadians less charitable?

How charitable are we?  As one of the biggest seasons for charitable asks and donations approach, NLogic started to wonder what the overall Canadian donor market looked like and who these charitable Canadians were. So we looked at our latest RTS survey of over 40,000 Canadians and the accompanying [...]
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Legalization of Cannabis in Canada

Today, Canada will become the second country in the world to legalize cannabis (Uruguay legalized it in 2013), following 90 years of prohibition.  To celebrate the legalization of cannabis, we pulled results from our Fall RTS survey of over 40,000 Canadians aged 12+.
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