Podcast listening in Canada: who's doing it and how often?

Podcast listening shows a decline during COVID-19 but remains strong in Canada. At the time of writing, in the lead up to the US election, the podcast chart in Canada is dominated by The Daily from the New York Times. The Joe Rogan Experience, whose lucrative exclusive Spotify deal began on [...]
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Top radio advertisers over the Christmas season

Once again, Christmas came early this year on the air waves!  Halloween decorations were still up as the first Christmas radio advertising played across the nation.  In fact a couple of restaurants in Quebec City were advertising their venues for festive meals in the first week of October. In our [...]
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Canada election 2019: TV and radio advertising of the main parties

This summer, prior to Canadian elections, the Federal Elections Act was amended to allow anyone to run a political ad, including you, your aunt, or even your company, on TV, radio or other digital platforms. They also implemented spending limits per advertiser. We know how this impacted some social [...]
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New technology insights from the MTM Spring 2019 survey

MTM, Canada's premier research product in the area of technology ownership and use, just released their Spring 2019 data. Read about the top 5 highlights below or contact us to learn what MTM can do for you. 
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Avengers movies: a look back

A decade ago, few could have predicted the unbridled success that the Avengers movies would achieve. While Marvel had already accomplished some big box office wins with the Spider-Man and X-Men movie trilogies, these films were based on familiar superheroes who starred in popular animated series [...]
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Kids media and technology use: insights from MTM Junior

This Spring, with our partners at Media Technology Monitor (MTM), we launched Canada's first youth study covering ages 2-17.
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DC’s Shazam! TV advertising campaign

Warner Bros. has hit some roadblocks when it comes to adapting DC comic stories for the big screen. While Marvel spent the better part of decade carving out a lucrative family-friendly cinematic universe, comic book fans have criticized DC movies for having inconsistent tones. Even 2018’s Aquaman [...]
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Game of Thrones TV viewing

It’s been 8 years since the first season of Game of Thrones first aired on HBO.  When it first launched, it didn’t receive much attention at all.  It wasn’t until 2015 when it set a record for winning the most Primetime Emmy Awards for a series in a single year and again in 2016 as the most awarded [...]
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MTM Fall 2018 data release: technology ownership and use

MTM, Canada's premier research product in the area of technology ownership and use, just released their Fall 2018 data.  Read about the top 5 highlights below or contact us to learn what MTM  can do for you.  
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