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TV viewing trends in Canada

Jo Loup Sep 21, 2022 8:45:00 AM
TV viewing trends in Canada

We create our hot topic audience report at the end of every TV season so that our clients have quick and easy access to the TV viewing trends in Canada.

The seasonality of TV viewing plays a critical role in programming and media planning and buying. In particular, fall remains a key period for the TV industry, as this is when many new and returning shows start. How well the shows perform during this time period determines whether they’ll return in the spring. And the spring is equally important as this is generally the time of major sports playoffs, awards shows and season finales. 

 

What our report covers

  1. Average time spent watching TV by season.
  2. Share of viewing trends by station groups (ie conventional vs specialty TV).
  3. Top performing TV stations including AMA (000s) and share of viewing.
  4. Top performing TV programs including ratings and percentage of live viewing.

Clients with a TV PPM subscription can access this report either through the Lens platform or from the homepage of InfoSys+TV PPM.

 

Summer TV viewing overview

  • With no Olympics to entertain us this summer the average number of hours has declined this year. However, Quebec Franco continues to watch an average of 6 hours more per week than English Canada.
  • Teens in the Montreal Franco market have consistently increased their viewing hours over the past 4 quarters from 7.8 hours last summer 10.2 hours this summer, an increase of over 30%.
  • The Vancouver market remains quite stable with Teens watching about an hour more a week and M18-54 watching about the same as they did last summer.

 

Summer TV station & program highlights

  • Adult 25-54 share of viewing to Sportsnet National increased from 4.1% to 5.2% this year helped by an 85% increase in average audience to Blue Jays Baseball games.
  • CTV Comedy became the top specialty station for teens in Anglo Canada with Roast Battle Canada performing well along with Friends and the Big Bang Theory
  • The Amazing Race Canada takes the top slot for Ind2+ in Anglo Canada whereas the winning formula of cute animals gives us Les Poilus as the number one show in the Quebec Franco market.


Top 10 Summer TV shows

Spring 2022 Top 10 Eng

This report is created using Conex. This tool accesses Numeris TV PPM data directly and feeds it seamlessly into data visualization tools, such as Excel or Microsoft PowerBI. This allows you to spend far less time creating reports and more time finding the insights you need and acting on them.