After last year’s Gold performance in Buffalo, Canadians had high hopes for our 2019 World Junior Championship team this year. Unfortunately, their road to gold ended in the quarter final round in a dramatic 2-1 overtime loss to Finland, leaving them with 6th place.
Below are a few TV tuning highlights from our Hot Topic report on the tournament. To request a copy of the full report (available to clients with Lens or InfoSys+ subscriptions only) click here. here
TV tuning highlights:
- Looking at the Canada games only we see that average audience was up 13% compared to the first 5 Canada games last year reaching an extra 278,000 Canadians.
- The preliminary game against Russia drew the largest audience reaching 4.4m Ind2+.
- Total reach for all live games across the tournament was down slightly from 35.1% of Ind2+ last year to 30.7% this year.
- The early elimination of the Canadian team probably also had an impact on the average games watched across the tournament which was 4.6 this year compared to 5.1 last year.
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Posted by Anja Bundze