The Chiefs win back-to-back championships in Canada's most watched Super Bowl
The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record-breaking audiences driving brands to..
World Junior Hockey Championships 2024: TV viewing in Canada
This year's World Junior Hockey tournament was held in the beautiful city of Gothenburg, Sweden. A city and country I was fortunate enough to visit during my teenage years. It's..
TV reaches the largest audiences
Despite the growth in streaming, TV continues to draw in the largest audience. Based on our access to the latest data, along with evidence from other industry experts, TV is still..