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The Panthers defeat the Oilers to capture their first Stanley Cup
The Oilers may have lost the 2024 Stanley Cup finals but the viewing figures for the nail-biting 7-game series demonstrated the power of linear TV.
The Chiefs win back-to-back championships in Canada's most watched Super Bowl
The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record-breaking audiences driving brands to..
TV reaches the largest audiences
Despite the growth in streaming, TV continues to draw in the largest audience. Based on our access to the latest data, along with evidence from other industry experts, TV is still..
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