Contents
NLogic launches new offering to help the media industry easily access Numeris' cross-platform video measurement data.
NLogic Inc., Canada’s leading provider of audience analysis software, technology and data integration services to the broadcast and media industry, has launched a new Cross-Platform Video Insights tool. It allows users to quickly and easily see share of tuning by market, by month, incremental reach, and duplication across linear TV, OTT services, and online viewing.
A modern insights tool
“In our ever-evolving media landscape, we understand how important it is for the industry to get a more complete view of video tuning across platforms and devices. Our goal is to make it easier for clients to understand Numeris' new VAM (video audience measurement) dataset which brings them closer to that holistic view they are looking for”
Peter Farfaras, VP, Business Development, NLogic
These interactive reports will be offered free for a limited time to select clients and will help build a better understanding of how and where viewers are consuming video content.
Numeris VAM Data
Launched in the fall of 2021, Numeris' VAM data is the first step towards building a complete cross-platform video measurement view. As it continues to evolve, it now represents more than 50% of the Canadian market (Ontario and French Quebec).
“We know new datasets take time to learn but we also know that time and resources are in short supply these days. We have heard from you that it needs to be easier to analyze and understand cross-platform video data which is why I am thrilled NLogic’s new offering has been launched. Measurement is complicated but this will help clients to fully, and easily, comprehend how valuable Numeris’ VAM data is and all it has to offer”
Anita Boyle Evans, VP, Client Services, Numeris