3 reasons why you shouldn't have a data strategy
David Phillips explains why you should never, ever have a data strategy. In this age of big data it's easy to believe that we inevitably understand more and more of the world..
Mind the gap: how to make business transformation happen
David Phillips shares his tips on how broadcasters can bridge the "gaps" in order to transform and adapt to the evolving landscape. Me and DIY don’t always see eye to eye. On the..
Retail disruption
Slides and seesaws; or when inevitable, isn’t. The world of retail appears to be going through a period of one-way transformation. Online-only disrupters such as Amazon, Warby..
Does ROI drive ad spend?
The reason you're given almost always isn't the reason. Your wife may say that it's because of the unwashed dishes that they're throwing cutlery at you, but really it's the..
Right term data
Right term data; or what Trump can teach you about using data correctly In the months, weeks and days leading up to last November's US elections, one thing was clear: Hilary..
Confessions of a cord returner
I have a terrible confession to make. For the last 2 years, I haven't had cable TV. There. I said it. Frankly, it's a relief to get that off my chest. I didn't have cable. And for..
Programmatic TV and radio/Means and Ends
In general, people tend to confuse means and ends. Programmatic TV/radio is a good example of it in our industry. There's an assumption that because programmatic is growing in..
Drinking on a rollercoaster
Imagine you have a bottle of booze that you'd like to drink[i]. The booze is the content that you want to consume. Now imagine that you can drink it at home on your sofa, or you..