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TV Spend, Strength & Attribution

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A new partnership bringing real-time TV advertising performance management to Canada

NLogic partners with Adgile to bring real-time performance management capabilities to TV advertising in Canada Toronto, June 24, 2021 NLogic, the leading provider of audience..

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The Future of TV Advertising Global 2019: 3 key takeaways

David Phillips, NLogic’s President & COO, shares his 3 key takeaways from December’s Future of TV conference in London, UK.

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3 reasons why you shouldn't have a data strategy

David Phillips explains why you should never, ever have a data strategy. In this age of big data it's easy to believe that we inevitably understand more and more of the world..

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Mind the gap: how to make business transformation happen

David Phillips shares his tips on how broadcasters can bridge the "gaps" in order to transform and adapt to the evolving landscape. Me and DIY don’t always see eye to eye.  On the..

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The future of TV advertising: outcomes, context and collaboration

As the Titanic of Britain drifted inexorably closer to the iceberg of Brexit, hundreds of people gathered in London to discuss the future of TV advertising.  The imminent..

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Retail disruption

Slides and seesaws; or when inevitable, isn’t. The world of retail appears to be going through a period of one-way transformation.  Online-only disrupters such as Amazon, Warby..

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Future TV London 2017

I had the pleasure of attending the Future TV conference in London last Autumn.  Below is a quick summary of what I took away from the conference. The conversation around TV is..

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Does ROI drive ad spend?

The reason you're given almost always isn't the reason.  Your wife may say that it's because of the unwashed dishes that they're throwing cutlery at you, but really it's the..

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