A new partnership bringing real-time TV advertising performance management to Canada

NLogic partners with Adgile to bring real-time performance management capabilities to TV advertising in Canada Toronto, June 24, 2021 NLogic, the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry in Canada has [...]
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The Future of TV Advertising Global 2019: 3 key takeaways

David Phillips, NLogic’s President & COO, shares his 3 key takeaways from December’s Future of TV conference in London, UK.
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3 reasons why you shouldn't have a data strategy

David Phillips explains why you should never, ever have a data strategy. In this age of big data it's easy to believe that we inevitably understand more and more of the world around us.  In fact, the opposite can be true.  We can become blinded by the data we have to the realities not covered [...]
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Mind the gap: how to make business transformation happen

David Phillips shares his tips on how broadcasters can bridge the "gaps" in order to transform and adapt to the evolving landscape. Me and DIY don’t always see eye to eye.  On the one hand, it’s obviously something I should do. I know that the wall would look better with a new lick of paint, the [...]
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The future of TV advertising: outcomes, context and collaboration

As the Titanic of Britain drifted inexorably closer to the iceberg of Brexit, hundreds of people gathered in London to discuss the future of TV advertising.  The imminent self-inflicted national tragedy* loomed large over the conference. Many speakers decried the damage it is doing to their [...]
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Retail disruption

Slides and seesaws; or when inevitable, isn’t. The world of retail appears to be going through a period of one-way transformation.  Online-only disrupters such as Amazon, Warby Parker, Indochino and Endy are cutting a swathe through traditional bricks and mortar businesses, leaving a trail of [...]
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Does ROI drive ad spend?

The reason you're given almost always isn't the reason.  Your wife may say that it's because of the unwashed dishes that they're throwing cutlery at you, but really it's the perceived lack of consideration that the lasagna-encrusted plate implies (true story).  The dishes are a symptom of a larger [...]
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What keeps Sir Martin Sorrell up at night

What keeps Sir Martin Sorrell up at night (other than his baby) Sir Martin Sorrell is the CEO of WPP (which you probably know).  He's also 72 and has an 8 month-old baby (which you may not have known).  Quite how he is able to combine all that together is slightly beyond me (I am 44, have a 5 and 7 [...]
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Right term data

Right term data; or what Trump can teach you about using data correctly In the months, weeks and days leading up to last November's US elections, one thing was clear: Hilary Clinton would win.  According to The New York Times on the day of the election, the probability of a Clinton victory was [...]
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