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Confessions of a cord returner

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Latest posts

Programmatic TV and radio/Means and Ends

In general, people tend to confuse means and ends. Programmatic TV/radio is a good example of it in our industry. There's an assumption that because programmatic is growing in..

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Drinking on a rollercoaster

Imagine you have a bottle of booze that you'd like to drink[i]. The booze is the content that you want to consume. Now imagine that you can drink it at home on your sofa, or you..

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