The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use.
The ever-changing shift in technology continues to impact how consumers behave, not just in what they buy and how they use it, but also their intentions and expectations. Keeping up with these shifts has never been more important. History has shown just how quickly a shift in technology can bring a brand to the top (Netflix) and just as quickly make them disappear (Blockbuster).
Staying on top of these shifts and what they mean for you and your brand is a constant challenge.
With Media Technology Monitor, we can give you the latest data on Canadians behaviours and brand preferences around technology filtered by demographic, language or region, for areas such as:
- OTT (over-the-top video content)
- Smart devices including mobile and smart speakers
- Online audio and streaming
- Social Networks
- News and sports content
The Spring 2020 release includes information regarding how Canadians changed their technology use and communication patterns during COVID-19.
Highlights from the spring 2020 survey
Live news channels have been the primary source of information on COVID-19 for Canadians
Just over 6 in 10 Canadians have made an online video call during COVID-19 with Facebook Messenger being the most popular tool.
.png?width=60&name=noun_streaming_1585353%20(1).png)
Subscriptions to over-the-top (OTT) TV services continue to increase; the number of Canadians who subscribe to 3 or more OTT services has risen to 19% compared to 12% in Fall 2019.
30% of sports fans turned to classic games as a replacement for live sports content.
Just over 1 in 6 online Canadians have used a social viewing feature like Netflix Party to watch content with friends and family during COVID-19.
Other blog posts you may enjoy:
Kids media and technology use from MTM Junior
Podcast listening in Canada: who's doing it and how often?
3 reasons why you shouldn't have a data strategy
