The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use. 

The ever-changing shift in technology continues to impact how consumers behave, not just in what they buy and how they use it, but also their intentions and expectations.  Keeping up with these shifts has never been more important.  History has shown just how quickly a shift in technology can bring a brand to the top (Netflix) and just as quickly make them disappear (Blockbuster).

Staying on top of these shifts and what they mean for you and your brand is a constant challenge.

With Media Technology Monitor, we can give you the latest data on Canadians behaviours and brand preferences around technology filtered by demographic, language or region, for areas such as:

  1. OTT (over-the-top video content)
  2. Smart devices including mobile and smart speakers
  3. Online audio and streaming
  4. Social Networks
  5. News and sports content

Highlights from the Fall 2019 survey

Television streaming services16% of Canadians show interest in subscribing to Disney + and 10% show interest in getting AppleTV+.

 

Netflix¾ of Francophone Netflix subscribers are consuming its content in English.

 

Watching TV togetherCanadians like to watch their TV with someone else, with drama coming out top as the preferred genre for co-viewing.

podcastingPodcasting continues to grow in the Canadian market with 26% of Canadians listening to a podcast in the past month.

smart speakers11% of Canadians own a smart device which helps to automate things like temperature and lights around the home.

 

Other blog posts you may enjoy:

Kids media and technology use from MTM Junior

Podcast listening in Canada: who's doing it and how often?

3 reasons why you shouldn't have a data strategy

 

Talk to us today to learn how we can help you turn data into action.

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