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Does ROI drive ad spend?

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Latest posts

What keeps Sir Martin Sorrell up at night

What keeps Sir Martin Sorrell up at night (other than his baby) Sir Martin Sorrell is the CEO of WPP (which you probably know).  He's also 72 and has an 8 month-old baby (which..

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Right term data

Right term data; or what Trump can teach you about using data correctly In the months, weeks and days leading up to last November's US elections, one thing was clear: Hilary..

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The launch of Lens for radio

Lens for radio is here. In our fall  'Lens for radio' blog post we talked to you about all the change we were seeing in the industry from competition, technology and corporate..

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Confessions of a cord returner

I have a terrible confession to make. For the last 2 years, I haven't had cable TV.  There.  I said it.  Frankly, it's a relief to get that off my chest.  I didn't have cable. ..

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The future of radio software: Lens for radio

The industry has changed.  So should your software. Since NLogic began in 2006, the industry around us has seen dramatic and constant change.  Changed competition, changed..

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Programmatic TV and radio/Means and Ends

In general, people tend to confuse means and ends. Programmatic TV/radio is a good example of it in our industry.  There's an assumption that because programmatic is growing in..

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Drinking on a rollercoaster

Imagine you have a bottle of booze that you'd like to drink[i].  The booze is the content that you want to consume.  Now imagine that you can drink it at home on your sofa, or you..

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