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NLogic inspiration blog

Christmas advertising 2020

Christmas advertising 2020

The past 10 months have been tough for all of us, which could explain why the Christmas creep phenomenon is particularly apparent this year. It feels like shops displayed their..

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UX in linear tv buying

Closing the UX gap in linear television buying: from reporting to intelligence

There is a user-experience (UX) gap when we look at digital and linear television buying in Canada. Digital UX offers immediacy and visualization whereas TV reports typically take..

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2 opportunities to help drive innovation and growth in the broadcast industry

How data integration and UX can help drive innovation and growth in the broadcast industry despite COVID-19 Without a doubt, COVID-19 has affected many lives and businesses, and..

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future of TV advertising

The Future of TV Advertising Global 2019: 3 key takeaways

David Phillips, NLogic’s President & COO, shares his 3 key takeaways from December’s Future of TV conference in London, UK.

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TSN TV ad tracking data

TSN stations now measured in NLogic TV ad tracking data

The release of ad tracking data for the TSN stations is great news for those advertisers who use these stations regularly. It helps to give a more complete picture of how their..

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data strategy

3 reasons why you shouldn't have a data strategy

David Phillips explains why you should never, ever have a data strategy. In this age of big data it's easy to believe that we inevitably understand more and more of the world..

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raptors

Go Raptors!

Congratulations Toronto Raptors on becoming the 2018-19 NBA Champions!  Thank you for taking this entire country on an amazing two-month whirlwind emotional roller-coaster of ups..

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podcast headphones v2

David Phillips back on Sound Off Podcast

"You don't see radio working, even though it is" Once again, our president, David Phillips, was invited to speak on the SoundOff, a podcast primarily focused on the radio..

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Gap blog feature

Mind the gap: how to make business transformation happen

David Phillips shares his tips on how broadcasters can bridge the "gaps" in order to transform and adapt to the evolving landscape. Me and DIY don’t always see eye to eye.  On the..

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