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Future of radio

Future of radio: how radio can thrive in the new audio world

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Latest posts

Three strategies to build impactful radio programs

As a company that has provided radio broadcast tools and services for decades, we’ve seen how radio has ridden the airwave evolution and continues to be a trusted source of news,..

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Canada’s top advertising winners for 2020

According to Orlando Wood’s best seller Lemon, brands that tap into emotional connections can win during a crisis. Given we are all living through our first global pandemic, how..

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Christmas advertising 2020

The past 10 months have been tough for all of us, which could explain why the Christmas creep phenomenon is particularly apparent this year. It feels like shops displayed their..

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Closing the UX gap in linear television buying: from reporting to intelligence

There is a user-experience (UX) gap when we look at digital and linear television buying in Canada. Digital UX offers immediacy and visualization whereas TV reports typically take..

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2 opportunities to help drive innovation and growth in the broadcast industry

How data integration and UX can help drive innovation and growth in the broadcast industry despite COVID-19 Without a doubt, COVID-19 has affected many lives and businesses, and..

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The Future of TV Advertising Global 2019: 3 key takeaways

David Phillips, NLogic’s President & COO, shares his 3 key takeaways from December’s Future of TV conference in London, UK.

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TSN stations now measured in NLogic TV ad tracking data

The release of ad tracking data for the TSN stations is great news for those advertisers who use these stations regularly. It helps to give a more complete picture of how their..

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3 reasons why you shouldn't have a data strategy

David Phillips explains why you should never, ever have a data strategy. In this age of big data it's easy to believe that we inevitably understand more and more of the world..

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