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NLogic inspiration blog

David Phillips

David Phillips on the Sound Off Podcast

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Latest posts

We've got a new look!

NLogic: where professionalism meets play, everyday. NLogic has existed as a brand since November 2014. Since then, we’ve evolved and innovated at a rapid pace. We have brought..

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Why radio should care about CRTCs future policies

In my previous posts, I talk about the future of radio and various opportunities I see for its growth. Some of these are somewhat dependent on the CRTC’s upcoming review of the..

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What do these emerging technologies mean for radio?

Technology continues to innovate at breakneck speed. For the radio industry, broadcasters are looking to expand their platform footprint ensuring they are available on every..

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Future of radio: how radio can thrive in the new audio world

Commercial radio has been around for about a century. Throughout its existence, the medium has always adapted to shifting environments and still continues to be a trusted source..

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Three strategies to build impactful radio programs

As a company that has provided radio broadcast tools and services for decades, we’ve seen how radio has ridden the airwave evolution and continues to be a trusted source of news,..

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Canada’s top advertising winners for 2020

According to Orlando Wood’s best seller Lemon, brands that tap into emotional connections can win during a crisis. Given we are all living through our first global pandemic, how..

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Christmas advertising 2020

The past 10 months have been tough for all of us, which could explain why the Christmas creep phenomenon is particularly apparent this year. It feels like shops displayed their..

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Closing the UX gap in linear television buying: from reporting to intelligence

There is a user-experience (UX) gap when we look at digital and linear television buying in Canada. Digital UX offers immediacy and visualization whereas TV reports typically take..

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