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NLogic inspiration blog


2019 World Junior Championship

After last year’s Gold performance in Buffalo, Canadians had high hopes for our 2019 World Junior Championship team this year.  Unfortunately, their road to gold ended in the..

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retail disruption

Retail disruption

Slides and seesaws; or when inevitable, isn’t. The world of retail appears to be going through a period of one-way transformation.  Online-only disrupters such as Amazon, Warby..

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podcast headphones v2

David Phillips on the SoundOff Podcast

Podcasts, broadcast and more, oh my! As radio enthusiasts, we were delighted when our president, David Phillips, was invited to speak on the SoundOff podcast. We came across the..

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Profit Ability

Profit Ability: the business case for advertising

Advertising effectiveness: TV still top driver On April 25th ThinkTV and RadioConnects hosted Nick Manning who presented findings from ThinkBox’s 2017 advertising effectiveness..

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Future TV London 2017

I had the pleasure of attending the Future TV conference in London last Autumn.  Below is a quick summary of what I took away from the conference. The conversation around TV is..

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Does ROI drive ad spend?

The reason you're given almost always isn't the reason.  Your wife may say that it's because of the unwashed dishes that they're throwing cutlery at you, but really it's the..

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Martin Sorrell

What keeps Sir Martin Sorrell up at night

What keeps Sir Martin Sorrell up at night (other than his baby) Sir Martin Sorrell is the CEO of WPP (which you probably know).  He's also 72 and has an 8 month-old baby (which..

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Right term data

Right term data; or what Trump can teach you about using data correctly In the months, weeks and days leading up to last November's US elections, one thing was clear: Hilary..

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Lens for radio-1-2

The launch of Lens for radio

Lens for radio is here. In our fall  'Lens for radio' blog post we talked to you about all the change we were seeing in the industry from competition, technology and corporate..

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