The future of TV advertising: outcomes, context and collaboration
As the Titanic of Britain drifted inexorably closer to the iceberg of Brexit, hundreds of people gathered in London to discuss the future of TV advertising. The imminent..
Retail disruption
Slides and seesaws; or when inevitable, isn’t. The world of retail appears to be going through a period of one-way transformation. Online-only disrupters such as Amazon, Warby..
Profit Ability: the business case for advertising
Advertising effectiveness: TV still top driver On April 25th ThinkTV and RadioConnects hosted Nick Manning who presented findings from ThinkBox’s 2017 advertising effectiveness..
Does ROI drive ad spend?
The reason you're given almost always isn't the reason. Your wife may say that it's because of the unwashed dishes that they're throwing cutlery at you, but really it's the..
Right term data
Right term data; or what Trump can teach you about using data correctly In the months, weeks and days leading up to last November's US elections, one thing was clear: Hilary..
The launch of Lens for radio
Lens for radio is here. In our fall 'Lens for radio' blog post we talked to you about all the change we were seeing in the industry from competition, technology and corporate..
Confessions of a cord returner
I have a terrible confession to make. For the last 2 years, I haven't had cable TV. There. I said it. Frankly, it's a relief to get that off my chest. I didn't have cable. And for..
The future of radio software: Lens for radio
The industry has changed. So should your software. Since NLogic began in 2006, the industry around us has seen dramatic and constant change. Changed competition, changed ownership..