Canadian TV viewing trends
At the end of each TV season, we create an audience analysis report to provide our clients with quick and easy access to the latest TV viewing trends in Canada.
Understanding cross-platform video audiences with Numeris’ VAM data
The video landscape As audience fragmentation continues to grow, advertisers are left with a disjointed, unclear picture of their target. The media landscape today is nothing like..
The growth of FAST channels in Canada
The TV landscape is constantly changing. In recent years we've seen a strong focus on subscription viewing services with the rise of Netflix and Amazon Prime Video. However, as..
Who are Toronto Maple Leafs fans?
Hockey is more than just a sport in Canada; it's a national obsession. Toronto, in particular, has a deep and passionate connection to the game. As one of the oldest and most..
TV reaches the largest audiences
Despite the growth in streaming, TV continues to draw in the largest audience. Based on our access to the latest data, along with evidence from other industry experts, TV is still..
Impact of COVID-19 on TV viewing
Unsurprisingly TV viewing in Canada has been impacted by the COVID-19 pandemic. At the beginning of the initial lock down it grew for a number of reasons. A need for news updates..
Game of Thrones TV viewing
It’s been 8 years since the first season of Game of Thrones first aired on HBO. When it first launched, it didn’t receive much attention at all. It wasn’t until 2015 when it set a..