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TV viewing trends in Canada
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TV viewing trends in Canada

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Latest posts

Cross-Platform video audience measurement

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What is VAM? As audience fragmentation continues to grow, advertisers are left with a disjointed, unclear picture of their target. Numeris has taken steps to start to bring that..

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TV reaches the largest audiences

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Despite the growth in streaming, TV continues to draw in the largest audience. Based on our access to the latest data, along with evidence from other industry experts, TV is still..

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Impact of COVID-19 on TV viewing

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Unsurprisingly TV viewing in Canada has been impacted by the COVID-19 pandemic.  At the beginning of the initial lock down it grew for a number of reasons. A need for news updates..

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Game of Thrones TV viewing

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It’s been 8 years since the first season of Game of Thrones first aired on HBO.  When it first launched, it didn’t receive much attention at all.  It wasn’t until 2015 when it set..

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