MiQ partners with NLogic and Environics Analytics to deliver better connected TV campaigns

Partnership bridges audience insights and TV broadcast data, creating advanced TV solution for advertisers Toronto, May 19, 2020 – MiQ (the Company), a global programmatic media partner, today announced strategic partnerships with Environics Analytics (EA), a premier marketing and analytical [...]
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Fall TV season 2019

The Fall TV season is always a busy time. This year between September 9th and October 20th there have been 18 brand new shows on the English conventional stations in the 8p-11p time block compared to 20 during the same time period last year. There have also been an additional 55 shows returning on [...]
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New technology insights from the MTM Spring 2019 survey

MTM, Canada's premier research product in the area of technology ownership and use, just released their Spring 2019 data. Read about the top 5 highlights below or contact us to learn what MTM can do for you. 
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Spring 2019 TV viewing analysis

Our Spring 2019 TV tuning Hot Topic report, built with ConexAPI, is now available.  ConexAPI helps you unlock audience data to save you time from pulling multiple reports and allows you to quickly and easily create visually engaging dashboards in less than half the time.  See where market viewing [...]
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David Phillips back on Sound Off Podcast

"You don't see radio working, even though it is" Once again, our president, David Phillips, was invited to speak on the SoundOff, a podcast primarily focused on the radio industry.  In this interview, David talks a bit about data, distribution and the challenges radio has to overcome when competing [...]
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Avengers movies: a look back

A decade ago, few could have predicted the unbridled success that the Avengers movies would achieve. While Marvel had already accomplished some big box office wins with the Spider-Man and X-Men movie trilogies, these films were based on familiar superheroes who starred in popular animated series [...]
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DC’s Shazam! TV advertising campaign

Warner Bros. has hit some roadblocks when it comes to adapting DC comic stories for the big screen. While Marvel spent the better part of decade carving out a lucrative family-friendly cinematic universe, comic book fans have criticized DC movies for having inconsistent tones. Even 2018’s Aquaman [...]
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Captain Marvel TV Advertising in Canada

Last month, Captain Marvel became the latest Marvel Cinematic Universe (MCU) craze to hit theatres. The movie has generated a lot of buzz with the release of Avengers: Endgame just around the corner. Not to mention becoming the MCU’s first female-led installment, following in the footsteps of DC’s [...]
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MTM Fall 2018 data release: technology ownership and use

MTM, Canada's premier research product in the area of technology ownership and use, just released their Fall 2018 data.  Read about the top 5 highlights below or contact us to learn what MTM  can do for you.  
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