Programmatic TV and radio/Means and Ends
In general, people tend to confuse means and ends. Programmatic TV/radio is a good example of it in our industry. There's an assumption that because programmatic is growing in..
Drinking on a rollercoaster
Imagine you have a bottle of booze that you'd like to drink[i]. The booze is the content that you want to consume. Now imagine that you can drink it at home on your sofa, or you..