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NLogic inspiration blog

Canada election 2019

Canada election 2019: TV and radio advertising of the main parties

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Latest posts

Go Raptors!

Congratulations Toronto Raptors on becoming the 2018-19 NBA Champions! Thank you for taking this entire country on an amazing two-month whirlwind emotional roller-coaster of ups..

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Game of Thrones TV viewing

Tv

It’s been 8 years since the first season of Game of Thrones first aired on HBO. When it first launched, it didn’t receive much attention at all. It wasn’t until 2015 when it set a..

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Mind the gap: how to make business transformation happen

David Phillips shares his tips on how broadcasters can bridge the "gaps" in order to transform and adapt to the evolving landscape. Me and DIY don’t always see eye to eye. On the..

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Are Canadians less charitable?

How charitable are we? As one of the biggest seasons for charitable asks and donations approach, NLogic started to wonder what the overall Canadian donor market looked like and..

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Legalization of Cannabis in Canada

Today, Canada will become the second country in the world to legalize cannabis (Uruguay legalized it in 2013), following 90 years of prohibition. To celebrate the legalization of..

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Retail disruption

Slides and seesaws; or when inevitable, isn’t. The world of retail appears to be going through a period of one-way transformation. Online-only disrupters such as Amazon, Warby..

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Craft beer category in Canada

As a follow up to our 2015 craft beer blog post, we thought it was a good time to update our craft beer category analysis. Using our Spring 2018 RTS survey results here's what we..

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Profit Ability: the business case for advertising

Advertising effectiveness: TV still top driver On April 25th ThinkTV and RadioConnects hosted Nick Manning who presented findings from ThinkBox’s 2017 advertising effectiveness..

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