Are Canadians less charitable?
How charitable are we? As one of the biggest seasons for charitable asks and donations approach, NLogic started to wonder what the overall Canadian donor market looked like and..
Legalization of Cannabis in Canada
Today, Canada will become the second country in the world to legalize cannabis (Uruguay legalized it in 2013), following 90 years of prohibition. To celebrate the legalization of..
Retail disruption
Slides and seesaws; or when inevitable, isn’t. The world of retail appears to be going through a period of one-way transformation. Online-only disrupters such as Amazon, Warby..
Craft beer category in Canada
As a follow up to our 2015 craft beer blog post, we thought it was a good time to update our craft beer category analysis. Using our Spring 2018 RTS survey results here's what we..
Profit Ability: the business case for advertising
Advertising effectiveness: TV still top driver On April 25th ThinkTV and RadioConnects hosted Nick Manning who presented findings from ThinkBox’s 2017 advertising effectiveness..
Canadians and the environment: Earth Day 2018
How do Canadians feel about environmental issues? In support of Earth Day 2018, we combed through our Spring 2018 RTS survey results of over 42,000 Canadians.
A closer look at the Pyeongchang Olympics TV viewing figures
The 2018 Winter Olympics in PyeongChang was Canada’s best performance at any winter Olympics, receiving 29 medals. While the time difference between Canada and South Korea made it..
Does ROI drive ad spend?
The reason you're given almost always isn't the reason. Your wife may say that it's because of the unwashed dishes that they're throwing cutlery at you, but really it's the..