Skip to content

NLogic inspiration blog

Our20fearless20leader-11-421773-edited

Future TV London 2017

Read More

Latest posts

Does ROI drive ad spend?

The reason you're given almost always isn't the reason. Your wife may say that it's because of the unwashed dishes that they're throwing cutlery at you, but really it's the..

Read More

Canada 150

Happy 150th Birthday Canada! How would you describe Canadians? According to JustLanded.Com we are polite, classless, generous, environmentalists, outdoorsy, a hockey fan, boring,..

Read More

Right term data

Right term data; or what Trump can teach you about using data correctly In the months, weeks and days leading up to last November's US elections, one thing was clear: Hilary..

Read More

The launch of Lens for radio

Lens for radio is here. In our fall 'Lens for radio' blog post we talked to you about all the change we were seeing in the industry from competition, technology and corporate..

Read More

Confessions of a cord returner

I have a terrible confession to make. For the last 2 years, I haven't had cable TV. There. I said it. Frankly, it's a relief to get that off my chest. I didn't have cable. And for..

Read More

The future of radio software: Lens for radio

The industry has changed. So should your software. Since NLogic began in 2006, the industry around us has seen dramatic and constant change. Changed competition, changed ownership..

Read More

Programmatic TV and radio/Means and Ends

In general, people tend to confuse means and ends. Programmatic TV/radio is a good example of it in our industry. There's an assumption that because programmatic is growing in..

Read More

Drinking on a rollercoaster

Imagine you have a bottle of booze that you'd like to drink[i]. The booze is the content that you want to consume. Now imagine that you can drink it at home on your sofa, or you..

Read More

Subscribe to our quarterly newsletter

Keep up-to-date on current media events, insights, industry challenges and more.