TSN stations now measured in NLogic TV ad tracking data
The release of ad tracking data for the TSN stations is great news for those advertisers who use these stations regularly. It helps to give a more complete picture of how their..
Top radio advertisers over the Christmas season
Once again, Christmas came early this year on the air waves! Halloween decorations were still up as the first Christmas radio advertising played across the nation. In fact a..
3 reasons why you shouldn't have a data strategy
David Phillips explains why you should never, ever have a data strategy. In this age of big data it's easy to believe that we inevitably understand more and more of the world..
Canada election 2019: TV and radio advertising of the main parties
This summer, prior to Canadian elections, the Federal Elections Act was amended to allow anyone to run a political ad, including you, your aunt, or even your company, on TV, radio..
Go Raptors!
Congratulations Toronto Raptors on becoming the 2018-19 NBA Champions! Thank you for taking this entire country on an amazing two-month whirlwind emotional roller-coaster of ups..
Game of Thrones TV viewing
It’s been 8 years since the first season of Game of Thrones first aired on HBO. When it first launched, it didn’t receive much attention at all. It wasn’t until 2015 when it set a..
Mind the gap: how to make business transformation happen
David Phillips shares his tips on how broadcasters can bridge the "gaps" in order to transform and adapt to the evolving landscape. Me and DIY don’t always see eye to eye. On the..
The future of TV advertising: outcomes, context and collaboration
As the Titanic of Britain drifted inexorably closer to the iceberg of Brexit, hundreds of people gathered in London to discuss the future of TV advertising. The imminent..