Profit Ability: the business case for advertising
Advertising effectiveness: TV still top driver On April 25th ThinkTV and RadioConnects hosted Nick Manning who presented findings from ThinkBox’s 2017 advertising effectiveness..
Canadians and the environment: Earth Day 2018
How do Canadians feel about environmental issues? In support of Earth Day 2018, we combed through our Spring 2018 RTS survey results of over 42,000 Canadians.
A closer look at the Pyeongchang Olympics TV viewing figures
The 2018 Winter Olympics in PyeongChang was Canada’s best performance at any winter Olympics, receiving 29 medals. While the time difference between Canada and South Korea made it..
Does ROI drive ad spend?
The reason you're given almost always isn't the reason. Your wife may say that it's because of the unwashed dishes that they're throwing cutlery at you, but really it's the..
Canada 150
Happy 150th Birthday Canada! How would you describe Canadians? According to JustLanded.Com we are polite, classless, generous, environmentalists, outdoorsy, a hockey fan, boring,..
Right term data
Right term data; or what Trump can teach you about using data correctly In the months, weeks and days leading up to last November's US elections, one thing was clear: Hilary..
The launch of Lens for radio
Lens for radio is here. In our fall 'Lens for radio' blog post we talked to you about all the change we were seeing in the industry from competition, technology and corporate..
Confessions of a cord returner
I have a terrible confession to make. For the last 2 years, I haven't had cable TV. There. I said it. Frankly, it's a relief to get that off my chest. I didn't have cable. And for..