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NLogic inspiration blog

build impactful radio programs

Three strategies to build impactful radio programs

As a company that has provided radio broadcast tools and services for decades, we’ve seen how radio has ridden the airwave evolution and continues to be a trusted source of news,..

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comparison of newtonsoft.json and system.text.json

A comparison of Newtonsoft.Json and System.Text.Json

Microsoft released their new namespace System.Text.Json with .Net Core 3.0 in 2019 and many of you are considering migrating over from Newstonsoft.Json. Are there any advantages..

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lens campaign objectives

NLogic builds real-time reporting into radio buying platform

NLogic, the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry in Canada, is pleased to announce..

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TV ads 2020

Canada’s top advertising winners for 2020

According to Orlando Wood’s best seller Lemon, brands that tap into emotional connections can win during a crisis. Given we are all living through our first global pandemic, how..

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Durable functions

How to build web applications faster with Azure's Durable Functions

As organizations continually struggle to make sense of the growing amounts of data available, they increasingly rely on their IT teams to unlock the value of that data. To achieve..

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Media Technology Survey

Media Technology Survey

The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use. 

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Super Bowl viewing analysis

Super Bowl viewing analysis

The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record breaking audiences driving brands to..

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Christmas advertising 2020

Christmas advertising 2020

The past 10 months have been tough for all of us, which could explain why the Christmas creep phenomenon is particularly apparent this year. It feels like shops displayed their..

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UX in linear tv buying

Closing the UX gap in linear television buying: from reporting to intelligence

There is a user-experience (UX) gap when we look at digital and linear television buying in Canada. Digital UX offers immediacy and visualization whereas TV reports typically take..

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