Catalyst: Real-time TV attribution and performance management
NLOGIC AND ADGILE ANNOUNCE CATALYST: A REAL-TIME TV ANALYTICS, SHORT AND LONG TERM TV ATTRIBUTION AND TV PERFORMANCE MANAGEMENT PLATFORM NLogic, the leading provider of audience..
Tokyo 2020 Olympics TV viewing analysis
Canada struck gold (and silver and bronze) at the Tokyo 2020 Olympic Games, winning 24 medals and breaking records along the way. Their fans back home had much to celebrate, as..
A broadcast sales automation partnership
NLOGIC PARTNERS WITH REVENUE ANALYTICS TO AUTOMATE BROADCAST SELLING We recently partnered with Revenue Analytics, a world-class revenue management software provider, to help..
A new partnership bringing real-time TV advertising performance management to Canada
NLogic partners with Adgile to bring real-time performance management capabilities to TV advertising in Canada Toronto, June 24, 2021 NLogic, the leading provider of audience..
Why radio should care about CRTCs future policies
In my previous posts, I talk about the future of radio and various opportunities I see for its growth. Some of these are somewhat dependent on the CRTC’s upcoming review of the..
New Canadians: technology ownership and use
With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component to any media plan. According to..
What do these emerging technologies mean for radio?
Technology continues to innovate at breakneck speed. For the radio industry, broadcasters are looking to expand their platform footprint ensuring they are available on every..
Future of radio: how radio can thrive in the new audio world
Commercial radio has been around for about a century. Throughout its existence, the medium has always adapted to shifting environments and still continues to be a trusted source..
Three strategies to build impactful radio programs
As a company that has provided radio broadcast tools and services for decades, we’ve seen how radio has ridden the airwave evolution and continues to be a trusted source of news,..