Three strategies to build impactful radio programs
As a company that has provided radio broadcast tools and services for decades, we’ve seen how radio has ridden the airwave evolution and continues to be a trusted source of news,..
A comparison of Newtonsoft.Json and System.Text.Json
Microsoft released their new namespace System.Text.Json with .Net Core 3.0 in 2019 and many of you are considering migrating over from Newstonsoft.Json. Are there any advantages..
NLogic builds real-time reporting into radio buying platform
NLogic, the leading provider of audience analysis software, technology and data integration services to the broadcast and advertising industry in Canada, is pleased to announce..
Canada’s top advertising winners for 2020
According to Orlando Wood’s best seller Lemon, brands that tap into emotional connections can win during a crisis. Given we are all living through our first global pandemic, how..
How to build web applications faster with Azure's Durable Functions
As organizations continually struggle to make sense of the growing amounts of data available, they increasingly rely on their IT teams to unlock the value of that data. To achieve..
Media Technology Survey
The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use.
Super Bowl viewing analysis
The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record breaking audiences driving brands to..
Christmas advertising 2020
The past 10 months have been tough for all of us, which could explain why the Christmas creep phenomenon is particularly apparent this year. It feels like shops displayed their..
Closing the UX gap in linear television buying: from reporting to intelligence
There is a user-experience (UX) gap when we look at digital and linear television buying in Canada. Digital UX offers immediacy and visualization whereas TV reports typically take..