Impact of COVID-19 on TV viewing
Unsurprisingly TV viewing in Canada has been impacted by the COVID-19 pandemic. At the beginning of the initial lock down it grew for a number of reasons. A need for news updates..
TV advertising during COVID-19
We've all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest..
Radio advertising during COVID-19
We've all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest..
5 ways to build application flexibility and efficiency
Applications have become the foundation to our way of life including how we shop, how we learn, where we find entertainment, and how we connect with friends and family. Data..
TV Spend, Strength & Attribution
We recently partnered with thinktv and SMI to share latest information on the effectiveness of TV today, TV spend data in Canada, and how we can measure the effectiveness of that..
Impact of COVID-19 on radio listening
Since March 2020, the COVID-19 outbreak has radically changed where and how people work in Canada, as well as where and how they get news, entertainment and music.
Holiday advertising in Canada 2021
With growing supply chain fears and talk of delays, brands pushed ahead with holiday messaging earlier than ever this year.
Numeris’ First VAM Dataset Now Available!
We're excited to share Numeris' news of their first VAM dataset release.