De-mystifying Cross-Platform data
President & COO of NLogic, Sue Haas, sat down with Anita Boyle-Evans, VP Client Solutions & Partnerships at Numeris, to discuss VAM, Numeris’ Video Audience Measurement dataset;..
Total video and 3rd party data neutrality
Earlier this spring, we invited several leaders from Canadian agencies, broadcasters, and ad tech to speak with us about our industry’s progress toward total video measurement,..
Podcast listening in Canada: who's doing it and how often?
Podcasting has firmly entrenched itself in the Canadian media landscape, captivating audiences with its diverse content and accessible format. We use the latest MTM survey to..
Cross-Platform Video Planning in Canada
The video landscape is becoming increasingly complex. According to the latest MTM survey 78% of Canadian adults subscribe to a SVOD service. Half of this group subscribes to 3 or..
Revolutionizing Cross-Platform Video Planning: Introducing the Video Planner
Toronto, April 18, 2024 - A major advancement in cross-platform video planning, NLogic is proud to announce the upcoming launch of the Video Planner. Whether you're an agency,..
Unveiling trends in Canadian alcohol consumption
Recent data from Numeris' RTS survey reveals a nuanced picture of alcohol consumption in Canada. Using SalesPRO we explore the key trends to shed light on how consumption has..
Understanding cross-platform video audiences with Numeris’ VAM data
The video landscape As audience fragmentation continues to grow, advertisers are left with a disjointed, unclear picture of their target. The media landscape today is nothing like..
Who are Toronto Maple Leafs fans?
Hockey is more than just a sport in Canada; it's a national obsession. Toronto, in particular, has a deep and passionate connection to the game. As one of the oldest and most..