Understanding cross-platform video audiences with Numeris’ VAM data
The video landscape As audience fragmentation continues to grow, advertisers are left with a disjointed, unclear picture of their target. The media landscape today is nothing like..
Who are Toronto Maple Leafs fans?
Hockey is more than just a sport in Canada; it's a national obsession. Toronto, in particular, has a deep and passionate connection to the game. As one of the oldest and most..
Sue Haas joins NLogic as President & COO
We're very excited to announce the arrival of Sue Haas as President & COO of NLogic, effective April 17th.
A new Cross-Platform Video Insights tool for Numeris VAM data
NLogic launches new offering to help the media industry easily access Numeris' cross-platform video measurement data.
FIFA World Cup 2022: TV viewing in Canada
The 2022 FIFA World Cup was always going to be controversial. Choosing Qatar, a minor soccer nation, as host meant that the tournament had to move from its usual summer timeslot..
Retail advertising in Canada: Fall 2022
With many reports in the media regarding the state of inflation, consumer spending and the retail sector we thought it was time to look at what our data sources can tell us in..
David Phillips on the Sound Off Podcast
“You’re not just selling the fact that buying radio is easy, you’re selling radio” As a final farewell to David Phillips, before he left NLogic to pursue new adventures, he was..
Back to school radio advertising
With the prospect of a more normal school year ahead, advertisers have returned to radio to heavily promote their back-to-school offerings. Radtracker data shows that these..