FIFA World Cup 2022: TV viewing in Canada
The 2022 FIFA World Cup was always going to be controversial. Choosing Qatar, a minor soccer nation, as host meant that the tournament had to move from its usual summer timeslot..
Retail advertising in Canada: Fall 2022
With many reports in the media regarding the state of inflation, consumer spending and the retail sector we thought it was time to look at what our data sources can tell us in..
David Phillips on the Sound Off Podcast
“You’re not just selling the fact that buying radio is easy, you’re selling radio” As a final farewell to David Phillips, before he left NLogic to pursue new adventures, he was..
Back to school radio advertising
With the prospect of a more normal school year ahead, advertisers have returned to radio to heavily promote their back-to-school offerings. Radtracker data shows that these..
TV reaches the largest audiences
Despite the growth in streaming, TV continues to draw in the largest audience. Based on our access to the latest data, along with evidence from other industry experts, TV is still..
Beijing Olympics 2022 TV viewing analysis
Despite the Beijing 2022 Winter Olympics starting with political divides and being surrounded by controversies throughout the competitions, Canadian Olympic athletes had an..
Impact of COVID-19 on TV viewing
Unsurprisingly TV viewing in Canada has been impacted by the COVID-19 pandemic. At the beginning of the initial lock down it grew for a number of reasons. A need for news updates..
TV advertising during COVID-19
We've all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest..