Understanding Canada’s youngest media consumers: An introduction to MTM Jr.
Political TV advertising heats up ahead of Canada’s 2025 election
As Canada heads toward the 2025 federal election, the battle for hearts, minds and eyeballs is well underway on television screens across the country. Since the election was..
How many Canadians are watching ad-supported streaming services?
For years, streaming platforms thrived by offering ad-free content, a key factor that attracted millions of subscribers. The COVID-19 pandemic further accelerated this growth as..
TV viewing trends for award shows in Canada
It’s fair to say that 2025 has got off to a difficult start in geopolitical terms both in the US and the world at large. However, even in these uncertain times, audiences are..
The MTM 18+ survey: key insights on Canadian media technology trends
The Media Technology Monitor (MTM) remains Canada’s leading source for insights into technology ownership and usage trends. In today’s rapidly evolving digital landscape,..
Almost 17 million Canadians tune in to 2025 Super Bowl
The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record-breaking audiences driving brands to..
NLogic’s new campaign matches you with your perfect data personality
Toronto, February 10, 2025 – NLogic, Canada's leading provider of advertising and audience data solutions, is turning heads this Valentine’s Day with their "Talk Data to Me"..
NLogic welcome’s Rogers, GroupM, OMG, Plus Company and more to the Video Planner
Toronto, January 29th, 2025 — NLogic, Canada’s leading provider of cross-media advertising and audience data solutions, is excited to announce that several more agencies and..
How digital agencies can boost campaign success with broadcast TV data
Integrating broadcast TV data into campaign planning can unlock valuable insights for digital media agencies. These insights can help create a more holistic view for stakeholders,..