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Super bowl viewing analysis

The Chiefs win back-to-back championships in Canada's most watched Super Bowl

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Latest posts

Canadian TV viewing trends

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At the end of each TV season, we create an audience analysis report to provide our clients with quick and easy access to the latest TV viewing trends in Canada.

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World Junior Hockey Championships 2024: TV viewing in Canada

This year's World Junior Hockey tournament was held in the beautiful city of Gothenburg, Sweden.  A city and country I was fortunate enough to visit during my teenage years.  It's..

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Trends in Canadian consumer behaviour since COVID-19

The COVID-19 pandemic may seem like a distant memory, but it continues to impact various aspects of our lives. How we shop, eat, work, and interact with businesses have all been..

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Unveiling trends in Canadian alcohol consumption

Recent data from Numeris' RTS survey reveals a nuanced picture of alcohol consumption in Canada. Using SalesPRO we explore the key trends to shed light on how consumption has..

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Understanding cross-platform video audiences with Numeris’ VAM data

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The video landscape As audience fragmentation continues to grow, advertisers are left with a disjointed, unclear picture of their target. The media landscape today is nothing like..

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New Canadians: technology ownership and use

With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component of any media plan.

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The growth of FAST channels in Canada

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The TV landscape is constantly changing. In recent years we've seen a strong focus on subscription viewing services with the rise of Netflix and Amazon Prime Video. However, as..

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Canada's MTM Survey: exploring the impact of technology on consumer behaviour

The Media Technology Monitor (MTM) is Canada’s leading survey in technology ownership and use.

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