Skip to content

NLogic inspiration blog

TV viewing trends in Canada
Tv

TV viewing trends in Canada

Read More

Latest posts

World Junior Hockey Championships 2023: TV viewing in Canada

After a few years of uncertainty brought on by the pandemic, the World Junior Hockey Championship returned in full force this year. It felt like we were all ready for the annual..

Read More

FIFA World Cup 2022: TV viewing in Canada

The 2022 FIFA World Cup was always going to be controversial. Choosing Qatar, a minor soccer nation, as host meant that the tournament had to move from its usual summer timeslot..

Read More

Retail advertising in Canada: Fall 2022

With many reports in the media regarding the state of inflation, consumer spending and the retail sector we thought it was time to look at what our data sources can tell us in..

Read More

David Phillips on the Sound Off Podcast

“You’re not just selling the fact that buying radio is easy, you’re selling radio”   As a final farewell to David Phillips, before he left NLogic to pursue new adventures, he was..

Read More

New Canadians: technology ownership and use

With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component of any media plan.

Read More

Cross-Platform video audience measurement

Tv

What is VAM? As audience fragmentation continues to grow, advertisers are left with a disjointed, unclear picture of their target. Numeris has taken steps to start to bring that..

Read More

Back-to-school radio advertising

With the prospect of a more normal school year ahead, advertisers have returned to radio to heavily promote their back-to-school offerings. Radtracker data shows that these..

Read More

Media Technology Survey

The Media Technology Monitor (MTM) is Canada’s leading survey in the area of technology ownership and use. 

Read More

Subscribe to our quarterly newsletter

Keep up-to-date on current media events, insights, industry challenges and more.