Super Bowl 2026 in Canada: Audience Reach, Viewing Trends, and Top Advertisers
The Seattle Seahawks are Super Bowl Champions after defeating the New England Patriots on Sunday by a score of 29-13. This was a defensive oriented game that played well into..
NLogic releases Echo Intelligence: A fresh look at modern Canadian Life
Toronto, ON – February 12, 2026 - NLogic, a leading provider of audience and advertising data solutions and a subsidiary of Numeris, is proud to announce the release of its first..
Canada Consumer Behaviour Insights: Online Shopping, Inflation, and Retail Trends
Understanding how Canadians are shopping, spending, and making decisions is essential for navigating today’s retail and economic landscape. Our consumer behaviour data from Echo..
Key TV advertising category trends emerging in 2025
In today’s fast-paced TV advertising world, staying ahead of the competition isn’t just an advantage, it’s a necessity. That’s where NLogic’s ad tracking data, Spots, comes in...
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Canadian TV viewing trends
This fall, linear television played an important role as a go-to destination for sports programming, news coverage, returning hit series, and live events. This season was marked..
New Canadians: technology ownership and use
With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component of any media plan.
Big Moments, Bigger Audiences: Insights from the Blue Jays’ 2025 Postseason
After years of coming up short, the Toronto Blue Jays are finally back in the spotlight, making their first appearance in the American League Division and Championship Series..
NLogic and Magnite collaborate to launch Marketplace in Video Planner
Magnite becomes the first programmatic partner to unlock the power of VAM data across linear and digital video