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NLogic inspiration blog

TV Spend, Strength & Attribution

We recently partnered with thinktv and SMI to share latest information on the effectiveness of TV today, TV spend data in Canada, and how we can measure the effectiveness of that..

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Impact of COVID-19 on radio listening

Since March 2020, the COVID-19 outbreak has radically changed where and how people work in Canada, as well as where and how they get news, entertainment and music.

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TV viewing trends in Canada

TV viewing trends in Canada

We create our hot topic audience report at the end of every TV season so that our clients have quick and easy access to the TV viewing trends in Canada.

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Podcast listening in Canada: who's doing it and how often?

Podcast listening in Canada is increasing. According to the Media Technology Monitor survey, one third of Canadian adults claim to have listened to a podcast in the past month and..

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Holiday advertising in Canada 2021

With growing supply chain fears and talk of delays, brands pushed ahead with holiday messaging earlier than ever this year.

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Numeris’ First VAM Dataset Now Available!

We're excited to share Numeris' news of their first VAM dataset release.

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We've got a new look!

NLogic: where professionalism meets play, everyday. NLogic has existed as a brand since November 2014. Since then, we’ve evolved and innovated at a rapid pace. We have brought..

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Numeris announces VAM dataset release date

We’re excited to share Numeris' announcement about their upcoming VAM dataset release which we’ll be making available in our Instar software. In case you missed it, here’s what..

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consumer behaviour

Impact of COVID-19 on consumer behaviour in Canada

The COVID-19 pandemic has affected our lives in many ways. Our purchasing habits, media consumption, travel plans and of course our overall lifestyle have all been impacted. The..

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