World Junior Hockey Championships 2023: TV viewing in Canada
After a few years of uncertainty brought on by the pandemic, the World Junior Hockey Championship returned in full force this year. It felt like we were all ready for the annual..
FIFA World Cup 2022: TV viewing in Canada
The 2022 FIFA World Cup was always going to be controversial. Choosing Qatar, a minor soccer nation, as host meant that the tournament had to move from its usual summer timeslot..
Retail advertising in Canada: Fall 2022
With many reports in the media regarding the state of inflation, consumer spending and the retail sector we thought it was time to look at what our data sources can tell us in..
David Phillips on the Sound Off Podcast
“You’re not just selling the fact that buying radio is easy, you’re selling radio” As a final farewell to David Phillips, before he left NLogic to pursue new adventures, he was..
New Canadians: technology ownership and use
With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component of any media plan.
Cross-Platform video audience measurement
What is VAM? As audience fragmentation continues to grow, advertisers are left with a disjointed, unclear picture of their target. Numeris has taken steps to start to bring that..
Back-to-school radio advertising
With the prospect of a more normal school year ahead, advertisers have returned to radio to heavily promote their back-to-school offerings. Radtracker data shows that these..
TV reaches the largest audiences
Despite the growth in streaming, TV continues to draw in the largest audience. Based on our access to the latest data, along with evidence from other industry experts, TV is still..