Total video and 3rd party data neutrality
Earlier this spring, we invited several leaders from Canadian agencies, broadcasters, and ad tech to speak with us about our industry’s progress toward total video measurement,..
Podcast listening in Canada: who's doing it and how often?
Podcasting has firmly entrenched itself in the Canadian media landscape, captivating audiences with its diverse content and accessible format. We use the latest MTM survey to..
Kids media and technology use: insights from MTM Junior
Approximately 20% of the Canadian population are children under the age of 18. MTM Jr. looks at the latest technology and media trends shaping the lives of 2-17 year olds today...
Cross-Platform Video Planning in Canada
The video landscape is becoming increasingly complex. According to the latest MTM survey 78% of Canadian adults subscribe to a SVOD service. Half of this group subscribes to 3 or..
Revolutionizing Cross-Platform Video Planning: Introducing the Video Planner
Toronto, April 18, 2024 - A major advancement in cross-platform video planning, NLogic is proud to announce the upcoming launch of the Video Planner. Whether you're an agency,..
TV viewing trends for award shows in Canada
For decades, award shows have been a popular form of entertainment for viewers, offering a glimpse into the glamorous world of celebrity. From the Oscars to the Golden Globes to..
The Chiefs win back-to-back championships in Canada's most watched Super Bowl
The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record-breaking audiences driving brands to..
World Junior Hockey Championships 2024: TV viewing in Canada
This year's World Junior Hockey tournament was held in the beautiful city of Gothenburg, Sweden. A city and country I was fortunate enough to visit during my teenage years. It's..