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Kids media and technology use: insights from MTM Junior

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TV reaches the largest audiences

Tv

Despite the growth in streaming, TV continues to draw in the largest audience. Based on our access to the latest data, along with evidence from other industry experts, TV is still..

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Beijing Olympics 2022 TV viewing analysis

Despite the Beijing 2022 Winter Olympics starting with political divides and being surrounded by controversies throughout the competitions, Canadian Olympic athletes had an..

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Impact of COVID-19 on TV viewing

Tv

Unsurprisingly TV viewing in Canada has been impacted by the COVID-19 pandemic.  At the beginning of the initial lock down it grew for a number of reasons. A need for news updates..

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TV advertising during COVID-19

We've all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest..

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Super Bowl viewing analysis

The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record breaking audiences driving brands to..

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Radio advertising during COVID-19

We've all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest..

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5 ways to build application flexibility and efficiency

Applications have become the foundation to our way of life including how we shop, how we learn, where we find entertainment, and how we connect with friends and family. Data..

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TV Spend, Strength & Attribution

We recently partnered with thinktv and SMI to share latest information on the effectiveness of TV today, TV spend data in Canada, and how we can measure the effectiveness of that..

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