Trends in Canadian consumer behaviour since COVID-19
Over the past five years, the pandemic and the increasing cost of living have both influenced consumer behaviour trends in Canada. Using insights from SalesPRO and the Numeris RTS..
New Canadians: technology ownership and use
With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component of any media plan.
5 ways broadcast TV viewing data can help streaming services
Streaming services are always trying to understand their audiences better. They want to improve their content and demonstrate the value of their platforms to advertisers...
NLogic brings sexy back with their first brand campaign in a decade
Toronto, ON – October 23 – NLogic, Canada's leading provider of advertising and audience data solutions, is thrilled to launch their first brand campaign in 10 years, titled "Talk..
Numeris and NLogic announce an exclusive first-to-market partnership with The Trade Desk
Numeris and NLogic will work with Environics Analytics to make their linear audience segments available for incremental reach in The Trade Desk platform.
TV advertising during the 2024 Paris Olympics
As the dust settles on another thrilling Olympic Games, it's time to shift our focus from the incredible athletic performances to the world of advertising that surrounds this..
The growth of FAST channels in Canada
The TV landscape is constantly changing. In recent years we've seen a strong focus on subscription viewing services with the rise of Netflix and Amazon Prime Video. However, as..