Cross-Platform Video Planning in Canada
The video landscape is becoming increasingly complex. According to the latest MTM survey 78% of Canadian adults subscribe to a SVOD service. Half of this group subscribes to 3 or..
Revolutionizing Cross-Platform Video Planning: Introducing the Video Planner
Toronto, April 18, 2024 - A major advancement in cross-platform video planning, NLogic is proud to announce the upcoming launch of the Video Planner. Whether you're an agency,..
TV viewing trends for award shows in Canada
For decades, award shows have been a popular form of entertainment for viewers, offering a glimpse into the glamorous world of celebrity. From the Oscars to the Golden Globes to..
The Chiefs win back-to-back championships in Canada's most watched Super Bowl
The Super Bowl plays a critical role in the media industry in Canada as it is the most watched live sporting event on TV. It attracts record-breaking audiences driving brands to..
World Junior Hockey Championships 2024: TV viewing in Canada
This year's World Junior Hockey tournament was held in the beautiful city of Gothenburg, Sweden. A city and country I was fortunate enough to visit during my teenage years. It's..
Trends in Canadian consumer behaviour since COVID-19
The COVID-19 pandemic may seem like a distant memory, but it continues to impact various aspects of our lives. How we shop, eat, work, and interact with businesses have all been..
Unveiling trends in Canadian alcohol consumption
Recent data from Numeris' RTS survey reveals a nuanced picture of alcohol consumption in Canada. Using SalesPRO we explore the key trends to shed light on how consumption has..
Understanding cross-platform video audiences with Numeris’ VAM data
The video landscape As audience fragmentation continues to grow, advertisers are left with a disjointed, unclear picture of their target. The media landscape today is nothing like..