The MTM 18+ survey: key insights on Canadian media technology trends
The Media Technology Monitor (MTM) remains Canada’s leading source for insights into technology ownership and usage trends. In today’s rapidly evolving digital landscape,..
Canadian TV viewing trends
While many claim that broadcast TV is on its last legs, the reality is far from it. The video landscape in Canada is indeed evolving, with 76% of Canadian adults now subscribing..
Jingle All the Way: W Network's Holiday Movie Magic in Canada!
W Network is the home of Hallmark Channel’s Countdown to Christmas in Canada. This year the holiday cheer kicked off on October 18th at 8pm when an average of 274,000 Canadians..
Trends in Canadian consumer behaviour since COVID-19
Over the past five years, the pandemic and the increasing cost of living have both influenced consumer behaviour trends in Canada. Using insights from SalesPRO and the Numeris RTS..
TV advertising during the 2024 Paris Olympics
As the dust settles on another thrilling Olympic Games, it's time to shift our focus from the incredible athletic performances to the world of advertising that surrounds this..
The growth of FAST channels in Canada
The TV landscape is constantly changing. In recent years we've seen a strong focus on subscription viewing services with the rise of Netflix and Amazon Prime Video. However, as..
Podcast listening in Canada: who's doing it and how often?
Podcasting has firmly entrenched itself in the Canadian media landscape, captivating audiences with its diverse content and accessible format. We use the latest MTM survey to..