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TV viewing trends in Canada
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Canadian TV viewing trends

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Trends in Canadian consumer behaviour since COVID-19

The COVID-19 pandemic may seem like a distant memory, but it continues to impact various aspects of our lives. How we shop, eat, work, and interact with businesses have all been..

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Unveiling trends in Canadian alcohol consumption

Recent data from Numeris' RTS survey reveals a nuanced picture of alcohol consumption in Canada. Using SalesPRO we explore the key trends to shed light on how consumption has..

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The growth of FAST channels in Canada

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The TV landscape is constantly changing. In recent years we've seen a strong focus on subscription viewing services with the rise of Netflix and Amazon Prime Video. However, as..

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Canada's MTM Survey: exploring the impact of technology on consumer behaviour

The Media Technology Monitor (MTM) is Canada’s leading survey in technology ownership and use.

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Kids media and technology use: insights from MTM Junior

Approximately 20% of the Canadian population are children under the age of 18. MTM Jr. looks at the latest technology and media trends shaping the lives of 2-17 year olds today...

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Who are Toronto Maple Leafs fans?

Hockey is more than just a sport in Canada; it's a national obsession. Toronto, in particular, has a deep and passionate connection to the game. As one of the oldest and most..

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TV viewing trends for award shows in Canada

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For decades, award shows have been a popular form of entertainment for viewers, offering a glimpse into the glamorous world of celebrity. From the Oscars to the Golden Globes to..

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Podcast listening in Canada: who's doing it and how often?

Podcast listening in Canada is increasing. According to the Media Technology Monitor survey, over one-third of Canadian adults claim to have listened to a podcast in the past..

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