Understanding Canada’s youngest media consumers: An introduction to MTM Jr.
Understanding how kids and teens use media is essential for advertisers and marketers. As young audiences spend more time online and on devices, knowing what they watch, play, and..
Political TV advertising heats up ahead of Canada’s 2025 election
As Canada heads toward the 2025 federal election, the battle for hearts, minds and eyeballs is well underway on television screens across the country. Since the election was..
How many Canadians are watching ad-supported streaming services?
For years, streaming platforms thrived by offering ad-free content, a key factor that attracted millions of subscribers. The COVID-19 pandemic further accelerated this growth as..
Jingle All the Way: W Network's Holiday Movie Magic in Canada!
W Network is the home of Hallmark Channel’s Countdown to Christmas in Canada. This year the holiday cheer kicked off on October 18th at 8pm when an average of 274,000 Canadians..
Trends in Canadian consumer behaviour since COVID-19
Over the past five years, the pandemic and the increasing cost of living have both influenced consumer behaviour trends in Canada. Using insights from SalesPRO and the Numeris RTS..
The growth of FAST channels in Canada
The TV landscape is constantly changing. In recent years we've seen a strong focus on subscription viewing services with the rise of Netflix and Amazon Prime Video. However, as..
Podcast listening in Canada: who's doing it and how often?
Podcasting has firmly entrenched itself in the Canadian media landscape, captivating audiences with its diverse content and accessible format. We use the latest MTM survey to..
Unveiling trends in Canadian alcohol consumption
Recent data from Numeris' RTS survey reveals a nuanced picture of alcohol consumption in Canada. Using SalesPRO we explore the key trends to shed light on how consumption has..