FIFA World Cup 2022: TV viewing in Canada
The 2022 FIFA World Cup was always going to be controversial. Choosing Qatar, a minor soccer nation, as host meant that the tournament had to move from its usual summer timeslot..
Retail advertising in Canada: Fall 2022
With many reports in the media regarding the state of inflation, consumer spending and the retail sector we thought it was time to look at what our data sources can tell us in..
Back to school radio advertising
With the prospect of a more normal school year ahead, advertisers have returned to radio to heavily promote their back-to-school offerings. Radtracker data shows that these..
Impact of COVID-19 on TV viewing
Unsurprisingly TV viewing in Canada has been impacted by the COVID-19 pandemic. At the beginning of the initial lock down it grew for a number of reasons. A need for news updates..
TV advertising during COVID-19
We've all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest..
Radio advertising during COVID-19
We've all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest..
Impact of COVID-19 on radio listening
Since March 2020, the COVID-19 outbreak has radically changed where and how people work in Canada, as well as where and how they get news, entertainment and music.
Holiday advertising in Canada 2021
With growing supply chain fears and talk of delays, brands pushed ahead with holiday messaging earlier than ever this year.