Unveiling trends in Canadian alcohol consumption
Recent data from Numeris' RTS survey reveals a nuanced picture of alcohol consumption in Canada. Using SalesPRO we explore the key trends to shed light on how consumption has..
Who are Toronto Maple Leafs fans?
Hockey is more than just a sport in Canada; it's a national obsession. Toronto, in particular, has a deep and passionate connection to the game. As one of the oldest and most..
FIFA World Cup 2022: TV viewing in Canada
The 2022 FIFA World Cup was always going to be controversial. Choosing Qatar, a minor soccer nation, as host meant that the tournament had to move from its usual summer timeslot..
Back to school radio advertising
With the prospect of a more normal school year ahead, advertisers have returned to radio to heavily promote their back-to-school offerings. Radtracker data shows that these..
Impact of COVID-19 on TV viewing
Unsurprisingly TV viewing in Canada has been impacted by the COVID-19 pandemic. At the beginning of the initial lock down it grew for a number of reasons. A need for news updates..
Radio advertising during COVID-19
We've all heard how important it is to focus on brand building during COVID-19. Experts across the globe have shown us historical data supporting the fact that brands that invest..
Impact of COVID-19 on radio listening
Since March 2020, the COVID-19 outbreak has radically changed where and how people work in Canada, as well as where and how they get news, entertainment and music.
Tokyo 2020 Olympics TV viewing analysis
Canada struck gold (and silver and bronze) at the Tokyo 2020 Olympic Games, winning 24 medals and breaking records along the way. Their fans back home had much to celebrate, as..