NLogic brings sexy back with their first brand campaign in a decade
Toronto, ON – October 23 – NLogic, Canada's leading provider of advertising and audience data solutions, is thrilled to launch their first brand campaign in 10 years, titled "Talk..
Canadian TV viewing trends
While many claim that linear TV is on its last legs, the reality is far from it. The video landscape in Canada is indeed evolving, with 76% of Canadian adults now subscribing to..
Numeris and NLogic announce an exclusive first-to-market partnership with The Trade Desk
Numeris and NLogic will work with Environics Analytics to make their linear audience segments available for incremental reach in The Trade Desk platform.
TV advertising during the 2024 Paris Olympics
As the dust settles on another thrilling Olympic Games, it's time to shift our focus from the incredible athletic performances to the world of advertising that surrounds this..
The growth of FAST channels in Canada
The TV landscape is constantly changing. In recent years we've seen a strong focus on subscription viewing services with the rise of Netflix and Amazon Prime Video. However, as..
3 benefits of people-based panels
As big data continues to shape our world, it is important to highlight the continuing importance of people-based panel methodology. In this blog, we will highlight 3 key strengths..
Canada's MTM Survey: exploring the impact of technology on consumer behaviour
The Media Technology Monitor (MTM) is Canada’s leading survey in technology ownership and use.
The Panthers defeat the Oilers to capture their first Stanley Cup
The Oilers may have lost the 2024 Stanley Cup finals but the viewing figures for the nail-biting 7-game series demonstrated the power of linear TV.