Key TV advertising category trends emerging in 2025
In today’s fast-paced TV advertising world, staying ahead of the competition isn’t just an advantage, it’s a necessity. That’s where NLogic’s ad tracking data, Spots, comes in...
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Canadian TV viewing trends
This fall, linear television played an important role as a go-to destination for sports programming, news coverage, returning hit series, and live events. This season was marked..
New Canadians: technology ownership and use
With a country that is more diverse than ever before, understanding how ethnicity impacts technology use and media consumption is a key component of any media plan.
Big Moments, Bigger Audiences: Insights from the Blue Jays’ 2025 Postseason
After years of coming up short, the Toronto Blue Jays are finally back in the spotlight, making their first appearance in the American League Division and Championship Series..
NLogic and Magnite collaborate to launch Marketplace in Video Planner
Magnite becomes the first programmatic partner to unlock the power of VAM data across linear and digital video
NLogic partners with AudienceProject to launch independent cross-platform advertising campaign measurement in Canada
Toronto, Canada: July 23, 2025. In a significant move toward establishing greater transparency, accountability, and rigour in media measurement, NLogic, a leading provider of..
NLogic announces launch of new Canadian Consumer Insights Survey
Toronto, ON – June 25, 2025 – NLogic, Canada’s leading provider of audience and advertising data solutions, is excited to announce the development of a brand new consumer insights..
From chaos to clarity: Rethinking media strategy in a fragmented world
As media consumption continues to shift across linear TV, streaming services, YouTube, podcasts, and social media, Canadian marketers are under increasing pressure to prove ROI,..