Canadian TV viewing trends
Linear television remains a central hub for live programming, especially during major events that capture the attention of millions. This spring season was marked by a series of..
From Chaos to Clarity: Rethinking Media Strategy in a Fragmented World
As media consumption continues to shift across linear TV, streaming services, YouTube, podcasts, and social media, Canadian marketers are under increasing pressure to prove ROI,..
Redefining TV and video advertising in a fragmented landscape
At our recent industry event, Streamlined: The future of video and data integration, we hosted a dynamic and forward-looking panel discussion featuring executives from Bayer,..
Kinetiq partners with NLogic to power next-generation TV ad intelligence in Canada
Kinetiq’s expanded Canadian network fuels NLogic’s Spots offerings with comprehensive, real-time ad intelligence Philadelphia, PA and Toronto, ON – May 22, 2025 — Kinetiq, the..
Understanding Canada’s youngest media consumers: An introduction to MTM Jr.
Understanding how kids and teens use media is essential for advertisers and marketers. As young audiences spend more time online and on devices, knowing what they watch, play, and..
Political TV advertising heats up ahead of Canada’s 2025 election
As Canada heads toward the 2025 federal election, the battle for hearts, minds and eyeballs is well underway on television screens across the country. Since the election was..
How many Canadians are watching ad-supported streaming services?
For years, streaming platforms thrived by offering ad-free content, a key factor that attracted millions of subscribers. The COVID-19 pandemic further accelerated this growth as..
TV viewing trends for award shows in Canada
It’s fair to say that 2025 has got off to a difficult start in geopolitical terms both in the US and the world at large. However, even in these uncertain times, audiences are..